Task:
Identify weaknesses in the current marketing department's work, reorganize the structure, processes, channels, and analytics — to achieve stable results and business growth.
Context:
- B2B + B2C business with services through products
- The department existed for several years but was stagnating
- At the start: unstructured team, outdated strategy, low efficiency, and chaos in processes
Actions:
- Conducted an audit of the team, channels, tools, analytics. Updated the strategy
- Rebuilt the team structure: roles, KPIs, areas of responsibility
- Hired new staff, changed contractors, onboarding and training
- Described processes, job instructions, implemented a planning system
- Launched new products, updated the website
- Redesigned visual materials
- Expanded advertising activities, added new channels
- Implemented a data collection and reporting system
- Established interaction with the sales department
Results:
Sales growth +293% in 6 months
Website traffic growth +317% in 6 months
Stable social media operation — follower growth +27%, ER +33%
Clear job responsibilities and understandable team processes — stable KPI growth
Regular analytics, planning, coordinated interdepartmental communication
Less stress — more efficiency
Identify weaknesses in the current marketing department's work, reorganize the structure, processes, channels, and analytics — to achieve stable results and business growth.
Context:
- B2B + B2C business with services through products
- The department existed for several years but was stagnating
- At the start: unstructured team, outdated strategy, low efficiency, and chaos in processes
Actions:
- Conducted an audit of the team, channels, tools, analytics. Updated the strategy
- Rebuilt the team structure: roles, KPIs, areas of responsibility
- Hired new staff, changed contractors, onboarding and training
- Described processes, job instructions, implemented a planning system
- Launched new products, updated the website
- Redesigned visual materials
- Expanded advertising activities, added new channels
- Implemented a data collection and reporting system
- Established interaction with the sales department
Results:
Sales growth +293% in 6 months
Website traffic growth +317% in 6 months
Stable social media operation — follower growth +27%, ER +33%
Clear job responsibilities and understandable team processes — stable KPI growth
Regular analytics, planning, coordinated interdepartmental communication
Less stress — more efficiency