+24% sales growth without changing the budget. Strategy adjustment

Task:
Stop the negative sales dynamics (-15% over the last 6 months) and increase brand popularity (-8% in brand queries) without increasing the marketing budget.

Actions:
- Study current strategies, channels, and analytics
- Audit the website, advertising accounts, data collection structure
- Analyze the audience and changes in the competitive environment
- Clear segmentation of the audience considering the specifics of the product, B2B and B2C segments
- Optimize the website structure and functionality to improve conversion
- Adjust promotion strategies for each channel and media plans
- Reallocate the budget to more effective channels and formats
- Develop and implement new sales funnels
- Fine-tune analytics and data collection systems
- Change the structure of advertising campaigns (clustering queries, segmented remarketing chains)
- Create new content (photos, videos, offers) tailored to audiences and funnel stages
- Launch and support campaigns: Search Ads, RLSA, GDN, YouTube Ads, Meta Ads, multichannel remarketing

Results (after 6 months considering seasonal decline):
+24% increase in sales without budget increase
+37% increase in brand queries
+12% increase in average check
+8% growth in B2B segment share