Retail. Shoe sales through Instagram page

Task:
Transform the formal Instagram audience (after giveaways) into an active base capable of generating sales. Initially: 3000 followers, low activity

Actions:
- Analysis of the existing audience
- Creation of a new communication vector: visual, value, tone of voice
- Implementation of trust factors
- Campaigns with traffic to the page → subscriptions, sales
- Testing formats (videos, carousels, infographics)
- Gradual engagement through situational content
- Adaptations to crisis circumstances (COVID, war)
- Connecting remarketing

Results:
From 3000 inactive (giveaway) → 40,000+ active targeted followers
Average cost per follower: $0.07–0.08
Sales: from 0-2 per week to 10+ per day
Repeat purchase rate 35%