Lead for €3 for finding drivers for work | Google ADS

Task: ensure a stable flow of quality responses to the job vacancy at €5 per response.

Where we started (Point A)
The client has had a business for some time, but had not previously launched advertising. We developed everything from scratch - the page and account (with all settings and links), strategy, worked on the audience, communication, and visual presentation.

Result obtained (Point B)
For the month 18.12.2025 - 18.01.2026

Expenses: €570.25
Responses to the job vacancy: 180
Price per response: €3.17
Interviews conducted by the client: 30
Hired: 4 drivers

How we did it? Strategy

First, we conducted a detailed briefing with the client, during which we identified key aspects of the vacancy, formed the target candidate profile, and outlined the geotargeting from which the client was interested in leads.

For initial demand testing, we chose the Czech Republic, Slovakia, and Poland — these markets allowed us to quickly assess audience reaction and potential for further scaling.

Subsequently, based on the testing results, we excluded Poland, as most candidates were not ready to relocate to the Czech Republic. The advertising budget was redistributed to a more targeted market — the Czech Republic, where the main branch of the company is located and the highest match of candidates to the job requirements was observed.

Based on the obtained data, we moved on to developing advertising layouts and launching advertising campaigns.

Lead collection was implemented through Meta lead forms, and for the convenience of processing leads, automatic integration was set up via ApiX-Drive. All applications were sent in real-time to a Google Sheet and simultaneously sent to a Telegram chat, allowing the client to respond quickly to new inquiries and minimize lead loss at the first touchpoint.

Challenges we faced

Problem 1: Fake and low-quality applications
How we solved it:
- Improved lead forms: added more accurate clarifying questions and raised the entry threshold for submitting an application.
Result: the number of random inquiries decreased, and the quality of candidates significantly increased.

Problem 2: Slow processing of applications
Due to delays in communication, some candidates lost interest or found other offers, making the applications irrelevant.
How we solved it:
- Implemented integration with a Telegram bot that notified in real-time about the arrival of a new lead.
Result: significantly accelerated the processing of applications, reduced the time of first contact with candidates, and positively impacted further conversion.

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