Lead generation for DiaiS Agency. Branding development services.

Client:
DiaiS Agency — a full-cycle marketing agency that provides SEO promotion, website development, branding, comprehensive SMM, and PPC services.

Client's request:
Attracting leads for branding and logo design services.

Solution and work process
Research and analysis:

Conducted an analysis of several markets and countries where similar services are actively promoted.
Identified the most successful creative concepts and strategies.
Creative testing:

Launched campaigns with designer static banners, conversational videos, and motion graphics.
Motion graphics showed the best results in terms of cost per lead.
Audience segmentation:

The audience was divided into segments considering specifics, allowing for testing different approaches and selecting the most effective connections.
Advertising formats and platforms:

Ads were launched on Facebook and Instagram.
Leads were collected through lead forms and quizzes.
Results
Average cost per qualified lead: $8-12
Invested budget: ~ $900 over two months

The client receives qualified leads for branding and logo design services, which was previously absent.

Summary
Problem before collaboration: Complete lack of leads and sales.
Our solution: Conducting research, implementing tests, and launching effective advertising campaigns.
Result: The client successfully closed part of the projects, and a significant portion of leads is in the communication stage, which potentially promises further conversions.