Denta Derm - advertising for dental clinic services.
What we implemented:
1. Content recommendations:
Instagram Stories:
Recommendation to increase the number of stories with specific examples of dentists' work — before and after veneers/implantation. This allows potential patients to see real results and be convinced of the quality of services.
Creating a series of stories about myths and facts regarding dental implants. For example, "Myths about implants" or "What the veneer procedure looks like," to dispel fears and doubts of the audience.
Conducting interactive polls among subscribers to get feedback: "Have you dreamed of a perfect smile?" or "Have you considered dental implants yet?"
Posts and Reels:
Regularly publishing patient reviews (videos or photos) demonstrating the process and results of treatment — this increases trust and motivation to make an appointment.
Using video clips to demonstrate the process of placing veneers or dental implants. Videos with a timeline of the process (quick and painless treatment) create a sense of transparency and trust.
2. Optimization of work with lead forms and Direct:
Lead forms:
Creating specialized lead forms for each service (veneers, implantation) to accurately identify patient needs even before the consultation begins. For example, the form for implantation may include questions about the patient's age, the presence of teeth for implantation, and for veneers — about the desired shape and color of teeth.
Using buttons to sign up for a free consultation directly from the advertisement.
3. Testing advertising campaigns and targeting:
A/B testing of content: We conducted tests for advertisements, comparing two options: one focused on aesthetic results (a beautiful smile after veneers), the other on functionality (complete restoration of teeth with implants). This allowed us to understand which content works better for each category of patients.
Targeting: Used geographic targeting to attract clients from specific areas of the city where the dental center is located. Also tested interest-based targeting, focusing on people interested in health, beauty, aesthetics, and medical services.
4. Recommendations for working with clients:
Response speed in Direct: Optimized the process of handling inquiries in Direct, reducing response time to 3 minutes. This helped maintain the interest of potential clients and reduce the percentage of refusals.
Personalization of offers: Instead of standard responses to client questions, created scripts for personalized offers, focusing on the type of procedure the client was looking for and their personal preferences.
Results:
Average CTR: 1.8% (improvement of 18% compared to the previous campaign)
Conversion: 20% (increase of 22%)
Cost per sale: $12.45
Average check: 9500 UAH
Thanks to a comprehensive approach to optimizing content, targeting, and working with clients, the dental center significantly reduced the cost of applications and increased business profitability, attracting more interested patients for veneer and implantation procedures.
1. Content recommendations:
Instagram Stories:
Recommendation to increase the number of stories with specific examples of dentists' work — before and after veneers/implantation. This allows potential patients to see real results and be convinced of the quality of services.
Creating a series of stories about myths and facts regarding dental implants. For example, "Myths about implants" or "What the veneer procedure looks like," to dispel fears and doubts of the audience.
Conducting interactive polls among subscribers to get feedback: "Have you dreamed of a perfect smile?" or "Have you considered dental implants yet?"
Posts and Reels:
Regularly publishing patient reviews (videos or photos) demonstrating the process and results of treatment — this increases trust and motivation to make an appointment.
Using video clips to demonstrate the process of placing veneers or dental implants. Videos with a timeline of the process (quick and painless treatment) create a sense of transparency and trust.
2. Optimization of work with lead forms and Direct:
Lead forms:
Creating specialized lead forms for each service (veneers, implantation) to accurately identify patient needs even before the consultation begins. For example, the form for implantation may include questions about the patient's age, the presence of teeth for implantation, and for veneers — about the desired shape and color of teeth.
Using buttons to sign up for a free consultation directly from the advertisement.
3. Testing advertising campaigns and targeting:
A/B testing of content: We conducted tests for advertisements, comparing two options: one focused on aesthetic results (a beautiful smile after veneers), the other on functionality (complete restoration of teeth with implants). This allowed us to understand which content works better for each category of patients.
Targeting: Used geographic targeting to attract clients from specific areas of the city where the dental center is located. Also tested interest-based targeting, focusing on people interested in health, beauty, aesthetics, and medical services.
4. Recommendations for working with clients:
Response speed in Direct: Optimized the process of handling inquiries in Direct, reducing response time to 3 minutes. This helped maintain the interest of potential clients and reduce the percentage of refusals.
Personalization of offers: Instead of standard responses to client questions, created scripts for personalized offers, focusing on the type of procedure the client was looking for and their personal preferences.
Results:
Average CTR: 1.8% (improvement of 18% compared to the previous campaign)
Conversion: 20% (increase of 22%)
Cost per sale: $12.45
Average check: 9500 UAH
Thanks to a comprehensive approach to optimizing content, targeting, and working with clients, the dental center significantly reduced the cost of applications and increased business profitability, attracting more interested patients for veneer and implantation procedures.
Irpen 
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