Lending: training courses in beauty

The idea of project
Create a convenient service for enrollment in students' courses with information about the program, teachers, the content of the courses.

The tasks
Analysis of competitors’ websites on the subject of content, style and way of submitting information.
Develop the landing patterns, magnetic lead, capture shapes.
Create a content.
Developing the Lending Mechanics.
Develop a mobile way of lending.
implementation of the project.

Lead-magnet in the form of capture
In the process of analysis of the audience and competitors’ sites, the decision was made to strengthen the form of capture by the lead magnet, in the form of the output of the direct UTP and the provision of a discount rate.

Navigation system
Since the Reforma Beauty System takes courses in several cities in Ukraine, the task was to show it on the landing and tell about each course. In order not to make a "pollot" from the entire list, a system of filters was implemented. With it, the user will easily find the right course in his city.