Social Media as a Sales Channel

22 Conversions on Android in Facebook for NISH "Creative Tools and Equipment"

About the project
One of the largest manufacturers of construction tools and equipment in Ukraine.The task
Start sales of goods from the category "Tools" through sales channels - social networks.What was done
Preparation
A number of audiences protested for advertising.Different variants of creatives have been created and tested.According to the results of the test, a campaign was launched.Results
Duration of the campaign: 7 days
Budget: $45Segmentation: by devices
Quantitative results
Number of people: 16 367
Viewed 24368 times
Ads’set
Number of Android purchases: 22
Purchases of IOS: 4
Purchases of PC: 3

After the cost of the purchases was known depending on the devices, iOS and PC were disabled.The rest of the time, the advertising was displayed on Android devices.The Creatives
Based on the tests, a decision was made to launch a campaign with two types of creatives:

Photo (banner with product image)
Video (simple animated video with the product)

Results
The best photo worked when displayed on Android.This announcement also received the maximum ratio of relevance* - 10.