55 leads in 18 days with a budget of $74 for an online psychologist group
Lead Generation & Sales
Task:
Quickly assemble a group for an online psychologist training.
Problem — low number of applications, limited deadline, no website, small database (only Instagram page).
Actions:
- Rapid analysis of competitors and target audience inquiries
- Developing Unique Selling Proposition: focus on value, support, and transformation
- Choosing the format — lead generation through Facebook Ads
- Building the form structure: concise, with trust triggers, proper visuals
- Testing audiences and creatives
- Client support: quick and quality lead processing
Results (18 days)
Reach: 17,228
55 leads (cost $1.34)
9 sales
ROMI: 1369%
Quickly assemble a group for an online psychologist training.
Problem — low number of applications, limited deadline, no website, small database (only Instagram page).
Actions:
- Rapid analysis of competitors and target audience inquiries
- Developing Unique Selling Proposition: focus on value, support, and transformation
- Choosing the format — lead generation through Facebook Ads
- Building the form structure: concise, with trust triggers, proper visuals
- Testing audiences and creatives
- Client support: quick and quality lead processing
Results (18 days)
Reach: 17,228
55 leads (cost $1.34)
9 sales
ROMI: 1369%