LinkedIn Lead-Gen campaign for B2B financial services

Europe, B2B financial services - Setup and management of lead-generation campaigns on LinkedIn

(February 1 - April 25, 2025)
Spent: $1,667
Reach: 93,801
Impressions: 161,604 (average frequency 1.72)
Clicks: 978
Avg CPC: $1.70
Avg CTR: 0.61%
Lead form opens: 680
Qualified leads: 46
CPA: $36.23

Goal: Attract new B2B clients on the LinkedIn platform. Cost per lead no more than $50

Result: 46 qualified leads at a CPL of $36.23, fully achieving the set goal

Measures taken:
- Audience setup and optimization;
- Creative A/B testing