Localization and translation for Tech & Mobile (Apple/Android segment)
Task: Translation and adaptation of advertising creatives for the promotion of high-tech products.
What has been done:
Transcreation: not just a translation of words, but the adaptation of the advertising message ("The ultimate experience") for maximum impact on the Russian-speaking/Ukrainian-speaking audience.
Working with style: maintaining the conciseness and "premium" tone characteristic of brands like Apple and Samsung.
Localization: selecting precise formulations that engage the user and encourage purchase.
Result: An impressive advertising text that looks like the original and effectively sells the product.
What has been done:
Transcreation: not just a translation of words, but the adaptation of the advertising message ("The ultimate experience") for maximum impact on the Russian-speaking/Ukrainian-speaking audience.
Working with style: maintaining the conciseness and "premium" tone characteristic of brands like Apple and Samsung.
Localization: selecting precise formulations that engage the user and encourage purchase.
Result: An impressive advertising text that looks like the original and effectively sells the product.