LOGISTICS. HOW WE BUILT THE SALES AND MARKETING DEPARTMENT
Quick project that was supposed to last a year but lasted less than a month
Goal: From 15% to 80% loading over 12 months
Was
15% warehouse loading
2 people in operations
Became
70% warehouse loading
5 people in operations
Vladimir
Director of CITYPROFIT
It was planned to increase warehouse loading from 15% to 80% in a year, we achieved 70% in 3 weeks. All this was possible because we created a customer acquisition model, built a team, and conducted training (first week). Then we repackaged the business design and started promotion through cold calls, advertising, and working with clients who switched to competitors.
Goal: From 15% to 80% loading over 12 months
Was
15% warehouse loading
2 people in operations
Became
70% warehouse loading
5 people in operations
Vladimir
Director of CITYPROFIT
It was planned to increase warehouse loading from 15% to 80% in a year, we achieved 70% in 3 weeks. All this was possible because we created a customer acquisition model, built a team, and conducted training (first week). Then we repackaged the business design and started promotion through cold calls, advertising, and working with clients who switched to competitors.