Logistics — started receiving 8 targeted leads per day

## What was the client's goal?

The task was to test creative advertising layouts, as you promised, and to approach it from an unconventional angle.

## Point A

- Worked with contractors who brought low-quality leads.
- Did not understand which direction had higher demand.
- Main problem: did not know how to filter out many low-quality applications and obtain QUALITY ones.

## Point B

- Increased lead quality to 38% by testing new hypotheses.
- Started receiving large applications for reasonable deals.
- Reduced lead cost by $11 (from $19 to $8).
- Built an automatic lead export to a Telegram chat, CRM, and Google Sheets.

## Results

**Leads**: 94 leads

**Sales from advertising:** NDA

**Total sales from advertising:** NDA

Most of the information in this case cannot be disclosed as we are working officially and have signed a non-disclosure agreement with third parties.