Logistics — reached the maximum number of leads
## Point A
- The company received many small wholesalers that took a lot of time and did not bring sufficient profitability. The target audience was vague, and there was no understanding of who exactly provided quality leads.
- The first campaigns showed that 30% of applications were non-targeted, and the validity of the lead form was only around 70%. The client thought that applications would only come from men, but there were no clear segments or hypotheses. A website test showed even worse validity (60-65%), but there were no alternative solutions.
## Point B
- A core target audience was formed and narrowed down: direct interests in logistics, business audience, and China. It was discovered that women are also viable clients. Various formats were tested: leads, website, and quiz. The **quiz** performed the best, providing the most aware and valid leads.
- An additional hypothesis tested with a reach of 7 km and Barabashovo yielded a similar cost per application as the quiz.
- We gained a clear understanding of which audiences to work with, which formats provide quality, and achieved stable valid leads focused on real interest and the possibility of collaboration.
We received 30% non-targeted leads, such as "we want to bring 3 XIAOMI phones."
70% of leads went for further processing by the sales department.
Our KPI was that the client picked up the phone and said, "this is interesting, let's discuss."
- The company received many small wholesalers that took a lot of time and did not bring sufficient profitability. The target audience was vague, and there was no understanding of who exactly provided quality leads.
- The first campaigns showed that 30% of applications were non-targeted, and the validity of the lead form was only around 70%. The client thought that applications would only come from men, but there were no clear segments or hypotheses. A website test showed even worse validity (60-65%), but there were no alternative solutions.
## Point B
- A core target audience was formed and narrowed down: direct interests in logistics, business audience, and China. It was discovered that women are also viable clients. Various formats were tested: leads, website, and quiz. The **quiz** performed the best, providing the most aware and valid leads.
- An additional hypothesis tested with a reach of 7 km and Barabashovo yielded a similar cost per application as the quiz.
- We gained a clear understanding of which audiences to work with, which formats provide quality, and achieved stable valid leads focused on real interest and the possibility of collaboration.
We received 30% non-targeted leads, such as "we want to bring 3 XIAOMI phones."
70% of leads went for further processing by the sales department.
Our KPI was that the client picked up the phone and said, "this is interesting, let's discuss."
Lutsk 
Available for hire