Logistics — started receiving 8 targeted leads per day
Contextual Advertising
## What was the client's goal?
The task was to test creative advertising layouts, as you promised, and to approach it from an unconventional angle.
## Point A
- Worked with contractors who brought low-quality leads.
- Did not understand which direction had higher demand.
- Main problem: did not know how to filter out many low-quality applications and obtain QUALITY ones.
## Point B
- Increased lead quality to 38% by testing new hypotheses.
- Started receiving large applications for reasonable deals.
- Reduced lead cost by $11 (from $19 to $8).
- Built an automatic lead export to a Telegram chat, CRM, and Google Sheets.
## Results
**Leads**: 94 leads
**Sales from advertising:** NDA
**Total sales from advertising:** NDA
Most of the information in this case cannot be disclosed as we are working officially and have signed a non-disclosure agreement with third parties.
The task was to test creative advertising layouts, as you promised, and to approach it from an unconventional angle.
## Point A
- Worked with contractors who brought low-quality leads.
- Did not understand which direction had higher demand.
- Main problem: did not know how to filter out many low-quality applications and obtain QUALITY ones.
## Point B
- Increased lead quality to 38% by testing new hypotheses.
- Started receiving large applications for reasonable deals.
- Reduced lead cost by $11 (from $19 to $8).
- Built an automatic lead export to a Telegram chat, CRM, and Google Sheets.
## Results
**Leads**: 94 leads
**Sales from advertising:** NDA
**Total sales from advertising:** NDA
Most of the information in this case cannot be disclosed as we are working officially and have signed a non-disclosure agreement with third parties.