Women's Clothing and Shoe Shop
Social Media Advertising
Women's clothing store on Instagram, with its own production.They developed Instagram, quite successfully, self-powered 5k subscribers.After the beginning of the war on 24 February they stopped their work, and with the help of a targetologist they wanted to go out on the sale and overcome them.Marginity - 52%, average cheque - 1100 yen, geo - Ukraine.These data were reflected in the development of the RK.The goal of the project:
As mentioned above, the main objective was to get to the proven level of sales and exceed it.For this, a brief with the customer was carried out, the target audience was determined, the competitors were analyzed.To better understand the needs of customers, I conducted a survey among people who have already been customers of the store before.During the survey, the following topics were discussed:
What did the customer get to buy (quality?The price?Confidence in Brands?and ?What shares would customers like to see in the store?Are there any doubts or denials when purchasing?These three simple questions gave the opportunity to identify the most up-to-date offers for advertising creatives to close as much as possible all the needs and pain of potential buyers
Process of Work:
Since the average cheque of the customer to enter his goods into the list of spontaneous purchases on emotions, it was decided to work with the purpose of "connection" so that potential buyers wrote directly to the right and ordered.On the platforms launched both on Facebook and Instagram, but separately.As I suspected, the other was giving the best and cheapest ice.Instagram promotions were also used to increase the number of subscribers on the account, which also contributes to the increase in sales in the future.At the expense of audiences, it was chosen a fairly wide audience of women 18-35 with interests in online shopping, fashion and style and for the rejection of the unpaid audience chosen regular trips.As a result of this RK for the first week of work, a budget of $80 was sold for $26,000.At the beginning of the work, RK found that a certain percentage of customers is not closed due to the lack of a sales script.After removing this problem and writing the script, the percentage of conversions increased.Results in Advertising Office
RK at the moment.
From the invested $387 received 142 ice in the amount of $129,000
ROI = 900%
As mentioned above, the main objective was to get to the proven level of sales and exceed it.For this, a brief with the customer was carried out, the target audience was determined, the competitors were analyzed.To better understand the needs of customers, I conducted a survey among people who have already been customers of the store before.During the survey, the following topics were discussed:
What did the customer get to buy (quality?The price?Confidence in Brands?and ?What shares would customers like to see in the store?Are there any doubts or denials when purchasing?These three simple questions gave the opportunity to identify the most up-to-date offers for advertising creatives to close as much as possible all the needs and pain of potential buyers
Process of Work:
Since the average cheque of the customer to enter his goods into the list of spontaneous purchases on emotions, it was decided to work with the purpose of "connection" so that potential buyers wrote directly to the right and ordered.On the platforms launched both on Facebook and Instagram, but separately.As I suspected, the other was giving the best and cheapest ice.Instagram promotions were also used to increase the number of subscribers on the account, which also contributes to the increase in sales in the future.At the expense of audiences, it was chosen a fairly wide audience of women 18-35 with interests in online shopping, fashion and style and for the rejection of the unpaid audience chosen regular trips.As a result of this RK for the first week of work, a budget of $80 was sold for $26,000.At the beginning of the work, RK found that a certain percentage of customers is not closed due to the lack of a sales script.After removing this problem and writing the script, the percentage of conversions increased.Results in Advertising Office
RK at the moment.
From the invested $387 received 142 ice in the amount of $129,000
ROI = 900%