Managing Inst and targeting for pediatric dentistry "Forest Clinic"
Period of work from September 2021 to March 2022.
Main goals set by the client:
adjusting the visuals considering rebranding;
introducing the audience to new doctors.
The clinic is located in a small town, the chief doctor and owner of the clinic, Yulia Oleksandrivna Churakova, bought it and completely changed it shortly before starting cooperation with us. But the old reputation and sad recognizability of the location hindered the work.
It was necessary to convey that "Fox Clinic" is a new dentistry, with modern equipment and a new team of professional doctors.
How we worked:
1. Visual
We had one photo session of doctors, several photos of equipment, and content in "before/after" format at our disposal.
Everything was designed according to the clinic's brand book. The emphasis was on the specialists to convey to the audience that the team at the clinic is new.
2. Content.
Since the topic is quite complex and it was important to show expertise, doctors from the clinic helped us with the content. We coordinated the content plan with the chief doctor, then sent questions and received answers in the form of voice messages.
We also provided ideas for Reels, which were implemented by the clinic's doctors.
3. Advertising.
This is the point where the result was exceeded. A minimal budget was allocated for advertising, as attracting new patients was not the main task at this stage. Scaling the budget was planned after expanding the clinic and opening offices with new specialists.
To restore coverage after mass unfollowing (not done by us), a budget of up to 10,000 rubles per month was allocated to the advertising account.
Results of advertising campaigns:
coverage of over 15,000 users per month (reminder: we worked with an audience from a small town)
subscriber cost from 35 to 72 rubles
number of leads from 10 (first month of work) to 40!
average lead cost - 400 rubles.
The focus in advertising was on strengthening publications, as our main interest was coverage. However, quality content, actively assisted in creating by the client, also brought in targeted leads.
Conclusion: coverage of the target audience + quality content = inevitable clients for the clinic, even when they are not the target.
Main goals set by the client:
adjusting the visuals considering rebranding;
introducing the audience to new doctors.
The clinic is located in a small town, the chief doctor and owner of the clinic, Yulia Oleksandrivna Churakova, bought it and completely changed it shortly before starting cooperation with us. But the old reputation and sad recognizability of the location hindered the work.
It was necessary to convey that "Fox Clinic" is a new dentistry, with modern equipment and a new team of professional doctors.
How we worked:
1. Visual
We had one photo session of doctors, several photos of equipment, and content in "before/after" format at our disposal.
Everything was designed according to the clinic's brand book. The emphasis was on the specialists to convey to the audience that the team at the clinic is new.
2. Content.
Since the topic is quite complex and it was important to show expertise, doctors from the clinic helped us with the content. We coordinated the content plan with the chief doctor, then sent questions and received answers in the form of voice messages.
We also provided ideas for Reels, which were implemented by the clinic's doctors.
3. Advertising.
This is the point where the result was exceeded. A minimal budget was allocated for advertising, as attracting new patients was not the main task at this stage. Scaling the budget was planned after expanding the clinic and opening offices with new specialists.
To restore coverage after mass unfollowing (not done by us), a budget of up to 10,000 rubles per month was allocated to the advertising account.
Results of advertising campaigns:
coverage of over 15,000 users per month (reminder: we worked with an audience from a small town)
subscriber cost from 35 to 72 rubles
number of leads from 10 (first month of work) to 40!
average lead cost - 400 rubles.
The focus in advertising was on strengthening publications, as our main interest was coverage. However, quality content, actively assisted in creating by the client, also brought in targeted leads.
Conclusion: coverage of the target audience + quality content = inevitable clients for the clinic, even when they are not the target.
Kyiv 
Available for hire