Managing Inst and targeting for the clothing brand "ASHERI"
Main goals:
- attracting the target audience;
- acquiring new clients from social networks;
- increasing activity in communities and "visibility" for clients in order to receive repeat orders.
During the work, we had a profile filled with bots and non-target audience - a standard situation for such brands. First of all, it was necessary to correct this, bring the Instagram profile in order and increase the reach of posts.
Work period from December 2020 to September 2021.
How we worked:
1. Visual
The main difficulty was that two people were giving tasks in the project. The brand owner, for whom the visual of the profile was important; and the brand marketer, who focused on sales and regularly asked to add photos of old collections on sale. But the problem was that the photo sessions of all collections differed significantly in style from each other. We tried to hide old photos that did not fit the visual under pictures (the brand owner also wanted to see them in the profile), but overall the visual was inconsistent until we did photo sessions according to our task.
2. Content
During the work, many themes were tested to increase organic reach (reminder: the profile was filled with bots). The best performing content included polls, tips on "how to wear" and selling descriptions.
3. Advertising
Here we focused on strengthening posts to "kill two birds with one stone" - increase the reach of publications and attract subscribers to the profile.
*Client's account in Russian rubles
Results of advertising campaigns with a budget of 30,000 rubles per month:
Reach: over 300,000 users
Average cost per subscriber - 30 rubles
The emphasis was on promo posts (strengthening publications).
When launching teasers in stories, we received subscribers 20% cheaper, but with less reach and fewer leads, because new subscribers through bots hardly saw posts in their feed.
Work results:
Every month we received from 50 to 90 leads.
The cost of leads ranged from 250 to 600 rubles depending on the season, current offers (discounts), and collection launches.
- attracting the target audience;
- acquiring new clients from social networks;
- increasing activity in communities and "visibility" for clients in order to receive repeat orders.
During the work, we had a profile filled with bots and non-target audience - a standard situation for such brands. First of all, it was necessary to correct this, bring the Instagram profile in order and increase the reach of posts.
Work period from December 2020 to September 2021.
How we worked:
1. Visual
The main difficulty was that two people were giving tasks in the project. The brand owner, for whom the visual of the profile was important; and the brand marketer, who focused on sales and regularly asked to add photos of old collections on sale. But the problem was that the photo sessions of all collections differed significantly in style from each other. We tried to hide old photos that did not fit the visual under pictures (the brand owner also wanted to see them in the profile), but overall the visual was inconsistent until we did photo sessions according to our task.
2. Content
During the work, many themes were tested to increase organic reach (reminder: the profile was filled with bots). The best performing content included polls, tips on "how to wear" and selling descriptions.
3. Advertising
Here we focused on strengthening posts to "kill two birds with one stone" - increase the reach of publications and attract subscribers to the profile.
*Client's account in Russian rubles
Results of advertising campaigns with a budget of 30,000 rubles per month:
Reach: over 300,000 users
Average cost per subscriber - 30 rubles
The emphasis was on promo posts (strengthening publications).
When launching teasers in stories, we received subscribers 20% cheaper, but with less reach and fewer leads, because new subscribers through bots hardly saw posts in their feed.
Work results:
Every month we received from 50 to 90 leads.
The cost of leads ranged from 250 to 600 rubles depending on the season, current offers (discounts), and collection launches.
Kyiv 
Available for hire