SMM Brand of Cosmetics “PARISA COSMETICS”
In January 2018, representatives of Parisa Cosmetics in Ukraine contacted us with the aim of branding, which made the main objective of this project the familiarity with the brand and recognition.The strategy to promote the world brand, which specializes in decorative cosmetics, implies the publication of 1-2 posts a day, also mandatory were Stories - publications for 24 hours.The main theme of the posts was simple, short and understandable video-rolls - with makeup or product review.Periodically the brand carries out games - a set of patches, a new palette or a huge set of cosmetics.Publications with gambling are promoted through targeted advertising.One such contest receives an average of 300 to 500 new subscribers.An important role is also working with brand lawyers – loyal followers who tell about the brand’s products even better than regular marketers, thus helping to promote and good results.During the 9 months of work, the number of subscribers increased to 3,900, which is an average of 400-450 per month.