Massage (Ukraine)

The client is a beginner massage therapist, so they do not yet have a client base. They also have an education in rehabilitation and experience in this field. They have never promoted their services through social media. They focus not on relaxation massage but on clients with musculoskeletal and muscle issues.

Price category: average
Clients: B2C
Sales channels: social media + word of mouth

Based on a SWOT analysis, competitor analysis, and target audience segments, a content strategy has been developed that highlights strengths, compensates for areas of development, and distinguishes the client from competitors. The emphasis is on expertise, approach to work, and education, and to increase recognition, excellent visual positioning has been created and elements of humor have been integrated.

To learn more about promotion approaches, results, and employer feedback, please follow the link to the portfolio on Google Drive.