Massage therapist from France
We worked on the Facebook social network, and this is a very small but very indicative case of how SMM works in general, and why it is incorrect to calculate the price of leads by months (monthly budget - number of leads obtained per month ≠ lead cost).
Initial request.
The client came for comprehensive SMM (management + targeting) and wanted to fully delegate this work. We explained that her involvement would be necessary in any case, as it was about working with a personal brand. Currently, the client works alone with an average check of 70 euros. There is no need to calculate for a long time and come up with complex formulas to understand that the work will not pay off. The client physically will not be able to attract a sufficient number of people willing to get a massage to make a profit.
For this reason, we recommend solo practitioners and beginners, such as brow artists, manicurists, makeup artists, and others, to handle SMM and manage their profiles independently. We are ready to advise such clients and suggest the right direction of work. Salons and medium-sized businesses, of course, are completely different cases and require a more comprehensive and professional approach.
So, let's get back to the case. Taking all this into account, we recommended taking care of the management independently (we provide a content plan and all necessary informational support), while we take care of the advertising.
Work plan:
The client independently created and designed the page.
Prepared photos and videos for filling it according to our terms of reference.
Prepared posts according to the content plan.
After that, targeted advertising was launched with a budget of 250 euros per month.
Work period from 02.03.22 (work in progress)
Results:
Spent: 229.85 euros
Received:
251 page likes (page subscriptions)
Average price per like - 0.92 euros
Received 20 leads (only targeted, adequate inquiries in comments and community messages were counted).
Cost per lead - 12.02 euros.
And now the most interesting part.
For technical reasons, as well as due to the client's busy schedule, there was a pause in the work. However, from the moment the massage ads stopped, people continued to sign up after the posts were published according to our plan.
That is, all 251 followers attracted are targeted and later "warmed up" to purchase the service through content.
This is why we love SMM and comprehensive work. We don't lose people, as in the case of traffic to a website - they come and go, we continue to "work" with people through content and "convert" them into clients even when there is no advertising.
One can conclude: do not expect SMM to pay off immediately, but with consistent management, advertising, and quality content from the client, the number of leads will increase exponentially with each month.
Initial request.
The client came for comprehensive SMM (management + targeting) and wanted to fully delegate this work. We explained that her involvement would be necessary in any case, as it was about working with a personal brand. Currently, the client works alone with an average check of 70 euros. There is no need to calculate for a long time and come up with complex formulas to understand that the work will not pay off. The client physically will not be able to attract a sufficient number of people willing to get a massage to make a profit.
For this reason, we recommend solo practitioners and beginners, such as brow artists, manicurists, makeup artists, and others, to handle SMM and manage their profiles independently. We are ready to advise such clients and suggest the right direction of work. Salons and medium-sized businesses, of course, are completely different cases and require a more comprehensive and professional approach.
So, let's get back to the case. Taking all this into account, we recommended taking care of the management independently (we provide a content plan and all necessary informational support), while we take care of the advertising.
Work plan:
The client independently created and designed the page.
Prepared photos and videos for filling it according to our terms of reference.
Prepared posts according to the content plan.
After that, targeted advertising was launched with a budget of 250 euros per month.
Work period from 02.03.22 (work in progress)
Results:
Spent: 229.85 euros
Received:
251 page likes (page subscriptions)
Average price per like - 0.92 euros
Received 20 leads (only targeted, adequate inquiries in comments and community messages were counted).
Cost per lead - 12.02 euros.
And now the most interesting part.
For technical reasons, as well as due to the client's busy schedule, there was a pause in the work. However, from the moment the massage ads stopped, people continued to sign up after the posts were published according to our plan.
That is, all 251 followers attracted are targeted and later "warmed up" to purchase the service through content.
This is why we love SMM and comprehensive work. We don't lose people, as in the case of traffic to a website - they come and go, we continue to "work" with people through content and "convert" them into clients even when there is no advertising.
One can conclude: do not expect SMM to pay off immediately, but with consistent management, advertising, and quality content from the client, the number of leads will increase exponentially with each month.
Kyiv 
Available for hire