Master Browist Training, Offline ROMI 700%

Promote the training of the master-browist profession, attracting customers to the correction, painting and long-term placement of brushes.Project objectives: increase the number of sales on an offline course for beginners browsers.Initially, the customer addressed the problem that advertising gives unstable results.A review of advertising campaigns was carried out, the following problems were identified:

Advertising was only under traffic with click optimization, which did not give the desired results.
A single design of creatives was used, different variations were not tested in the form of static and dynamic creatives.
Lack of analysis and further optimization.Click reached 35 rubles.

What was done?Promotion Strategy for 2 months
Analysis of competitors
- Provided sales gateway for cold audience and retargeting
- a chain of advertising on a personal blog with further progress on the purchase of education
- create static and dynamic creatives, as well as selling texts to them
Create creatives in the form of videos from the master
Advertising campaigns and A/B testing
Analysis and optimization of advertising
Scalation of working relationships
Additional campaigns for customers: brushes and brushes