Women’s clothing store
The objectives of the project: to identify the more sought-after positions of clothing, to build online sales, to bring a stable order flow.The customer contacted for the purpose of getting out to the online shop of women’s clothes.Previously it was only off-line.They worked in a team with a SMM specialist who packed the profile and worked on the creation of sales content.What was done?Analysis of competitors in this area;
a strategy of promotion;
- a processed sales gateway through Instagram;
- compiled the UTP and approved the main offers in advertising;
Create and sell texts;
- various types of creatives have been tested: static, video and animated with different titles and messages;
- launched the target of the advertising campaign to communicate directly to different audiences: women's clothes and fashion, busty interests, individual types of clothes, a wide audience of women with age-related distinction;
- further launch traffic campaigns to increase profile visits, as well as to increase target subscribers, which also warmed with retarget;
- good look-alike audiences, created on the basis of all who wrote in Direct;
- separately worked on retarget campaigns, which revealed the advantages of positions, as well as heated the audience with special offers;
The most popular positions are identified, new positions are constantly tested and supplemented to existing positions.
The objectives of the project: to identify the more sought-after positions of clothing, to build online sales, to bring a stable order flow.The customer contacted for the purpose of getting out to the online shop of women’s clothes.Previously it was only off-line.They worked in a team with a SMM specialist who packed the profile and worked on the creation of sales content.What was done?Analysis of competitors in this area;
a strategy of promotion;
- a processed sales gateway through Instagram;
- compiled the UTP and approved the main offers in advertising;
Create and sell texts;
- various types of creatives have been tested: static, video and animated with different titles and messages;
- launched the target of the advertising campaign to communicate directly to different audiences: women's clothes and fashion, busty interests, individual types of clothes, a wide audience of women with age-related distinction;
- further launch traffic campaigns to increase profile visits, as well as to increase target subscribers, which also warmed with retarget;
- good look-alike audiences, created on the basis of all who wrote in Direct;
- separately worked on retarget campaigns, which revealed the advantages of positions, as well as heated the audience with special offers;
The most popular positions are identified, new positions are constantly tested and supplemented to existing positions.