Network of electric car salons from China

Global Electric — a network of new electric vehicle showrooms from China. At the start, the project required not separate advertising launches, but a comprehensive marketing system that would address key customer objections, build trust in the brand, and ensure a stable flow of sales.

TASK
— systematize advertising campaigns
— set up complete analytics and control of results
— reduce the cost per application
— increase the number of car sales
— build a multi-level funnel for different target audience segments
— address the main objections of potential customers

PROBLEMS
— 7–8 car sales per month
— chaotic advertising launches without strategy
— lack of set up analytics (Pixel, UTM, events)
— one primitive funnel for all customers
— limited number of creatives without testing
— cold audience without warming
— inability to scale the budget without a drop in efficiency

SOLUTION
Analytics and preparation
— audit of advertising accounts
— analysis of competitors and the market
— formation of funnel structure
— development of communication scenarios

Creative strategy
— created 40+ creatives
— creatives for different target audience segments
— content for TOF and MOF
— focus on customer pain points and objections

Technical implementation
— complete setup of analytics
— launch of remarketing campaigns
— implementation of a quiz for lead qualification

Scaling and channels
— connection of TikTok Ads
— optimization of the advertising system
— interaction with the Meta Marketing Team (Meta Partner Support)

Project creatives
— videos demonstrating electric cars
— videos to address objections (guarantees, delivery, service, installment plans)
— expert and UGC formats
— creatives for different audience segments

RESULT
Budget — $39,198.31
Cost per sale — $326
Cost per lead — $6.43
Number of leads — 5,489
Number of sales — 120