Meta Ads: 500+ targeted leads for a laser hair removal studio
The project was initiated with the goal of establishing a stable flow of targeted inquiries and testing the effectiveness of the sales funnel through Direct on Instagram. The main task was to attract a quality audience and avoid non-targeted spam, prompting algorithms to seek out those users who are ready for dialogue.
As part of the work, the following steps were implemented:
Developed targeted creatives: created advertising materials that specifically addressed the pain points and key motivations of the target audience, which increased click-through rates and the desire to engage with the ads.
Segmented audiences: conducted a deep selection based on interests, focusing on the female segment. Used relevant behavioral and thematic targeting for maximum reach.
Optimized the funnel and abandoned automation: built a clear customer journey leading to Direct. To improve lead quality, consciously transitioned campaigns to manual settings and abandoned Advantage+, taking control of the audiences into our own hands.
Changed the optimization goal: set the algorithm displays directly to "initiated dialogues," rather than just reach or clicks, so that the budget was spent exclusively on attracting real inquiries.
[Here you can add a block with images of your creatives]
As a result of the campaign, the funnel in Direct with manual management and properly selected audiences showed high effectiveness. With a total spent budget of $1,835.84, we managed to generate over 500 initiated dialogues. The cost of one targeted inquiry was less than $2, while the client noted the high quality of leads — the metrics turned out to be higher than average, without mass irrelevant spam.
#metaads #facebookads #instagramadvertising #direct #salesfunnel #case #targeting #marketing #leadgeneration #digitalmarketing #targeting #adoptimization #cpa #traffic #businessscaling #online sales
As part of the work, the following steps were implemented:
Developed targeted creatives: created advertising materials that specifically addressed the pain points and key motivations of the target audience, which increased click-through rates and the desire to engage with the ads.
Segmented audiences: conducted a deep selection based on interests, focusing on the female segment. Used relevant behavioral and thematic targeting for maximum reach.
Optimized the funnel and abandoned automation: built a clear customer journey leading to Direct. To improve lead quality, consciously transitioned campaigns to manual settings and abandoned Advantage+, taking control of the audiences into our own hands.
Changed the optimization goal: set the algorithm displays directly to "initiated dialogues," rather than just reach or clicks, so that the budget was spent exclusively on attracting real inquiries.
[Here you can add a block with images of your creatives]
As a result of the campaign, the funnel in Direct with manual management and properly selected audiences showed high effectiveness. With a total spent budget of $1,835.84, we managed to generate over 500 initiated dialogues. The cost of one targeted inquiry was less than $2, while the client noted the high quality of leads — the metrics turned out to be higher than average, without mass irrelevant spam.
#metaads #facebookads #instagramadvertising #direct #salesfunnel #case #targeting #marketing #leadgeneration #digitalmarketing #targeting #adoptimization #cpa #traffic #businessscaling #online sales
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