Scaling dropshipping in Italy (TikTok Ads)
The project began with the need for rapid testing of demand for trending products (thermal shorts, massagers) and obtaining maximum traffic volume. The main task was to find a balance between the cost per click and the quality of the audience for further scaling of sales.
As part of the work, the following steps were implemented:
1. A comparison of two traffic acquisition strategies was conducted. It was found that for viral products, the "Traffic" strategy at the start provides clicks that are 22 times cheaper compared to conversion campaigns.
2. Emphasis was placed on UGC content and live product demonstrations. The use of the Display Card tool allowed the CTR to rise to a record 4.15%.
3. Thanks to the low entry cost (CPC $0.03), a base for retargeting was formed. This allowed for data collection to train algorithms and launch Look-alike audiences in the following stages.
4. A broad targeting approach was applied across Italy, focusing on interests: gadgets, care, and seasonal clothing, which ensured a steady flow of visitors.
Final metrics:
Total budget: $1,400.
Cost per result (CPC): $0.03 (on traffic campaigns).
Reach: 715,000+ users.
Conclusion:
The use of native UGC videos and a low entry strategy allowed for over 13,900 clicks at minimal cost. This created an ideal foundation for converting the warmed-up audience into Purchase campaigns for final sales closure.
#tiktokads #dropshipping #ecommerce #case #italy #marketing #ugc #traffic #scaling #gadgets #thermalunderwear #digitalmarketing #ads #retargeting
As part of the work, the following steps were implemented:
1. A comparison of two traffic acquisition strategies was conducted. It was found that for viral products, the "Traffic" strategy at the start provides clicks that are 22 times cheaper compared to conversion campaigns.
2. Emphasis was placed on UGC content and live product demonstrations. The use of the Display Card tool allowed the CTR to rise to a record 4.15%.
3. Thanks to the low entry cost (CPC $0.03), a base for retargeting was formed. This allowed for data collection to train algorithms and launch Look-alike audiences in the following stages.
4. A broad targeting approach was applied across Italy, focusing on interests: gadgets, care, and seasonal clothing, which ensured a steady flow of visitors.
Final metrics:
Total budget: $1,400.
Cost per result (CPC): $0.03 (on traffic campaigns).
Reach: 715,000+ users.
Conclusion:
The use of native UGC videos and a low entry strategy allowed for over 13,900 clicks at minimal cost. This created an ideal foundation for converting the warmed-up audience into Purchase campaigns for final sales closure.
#tiktokads #dropshipping #ecommerce #case #italy #marketing #ugc #traffic #scaling #gadgets #thermalunderwear #digitalmarketing #ads #retargeting
Irpen 
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