Meta Ads for plumbing services | Facebook and Instagram

Niche: local services
Service: plumber
Tool: Meta Ads
Goal: receiving requests through messages and calls

Project description

Advertising for plumbing services was launched on Facebook and Instagram for the local market. The main task is to receive not just traffic, but real inquiries from people who need the service right now: in case of leaks, clogs, breakdowns, or the need for an urgent visit from a technician.

In such projects, the main difficulty is not in launching the ads themselves, but in bringing in targeted inquiries, rather than random clicks or cheap low-quality messages.

What has been done

- Analyzed demand and the most common requests for plumbing services
- Built a campaign structure for specific areas: emergency calls, leak repairs, drain cleaning, installation and replacement of plumbing
- Prepared advertising texts and offers focusing on quick response and a clear list of services
- Launched ads for messages on Facebook and Instagram
- Tested various creatives, audiences, and presentations
- Conducted optimization based on the cost of inquiries and lead quality

Results after 30 days

Advertising budget: 18,600 UAH
Reach: 41,300
Impressions: 67,900
Clicks: 1,248
CTR: 1.84%
CPC: 14.90 UAH

Inquiries received: 79
Targeted leads after filtering: 61

Average cost per inquiry: 235 UAH
Average cost per targeted lead: 305 UAH

What worked best

The best results came from simple and direct offers without unnecessary "fancy packaging":
- plumber available today
- urgent leak repair
- drain cleaning
- quick response within the city

In this niche, people respond not to complex creatives, but to specifics, speed, and a clear offer.

Conclusion

Thanks to the correct structure of campaigns, clear offers, and constant optimization, it was possible to achieve a stable flow of inquiries at a reasonable price. For local services, Meta Ads works well when the advertising is focused not on reach, but on real demand and quick decision-making.