Case: Meta Ads for a mobile dry cleaning service in Poland

Launched advertising for a mobile dry cleaning service in Poland that operates by going to the client's home. Main areas: cleaning sofas, armchairs, carpets, and car interiors.

The task was not just to bring traffic but to find a working connection for local requests. In such niches, the main problem is that businesses often mix all services, all audiences, and lead people to one point. As a result, the budget gets spread thin, and requests become expensive or of poor quality.

In this project, several traffic acquisition options were tested: Instagram profile, Facebook page, lead forms, quiz, and a separate landing page. At the same time, different offers and creatives were checked: emphasis on going to the client, "before/after," stain and odor removal, quick booking, and cost calculation.

In 5 weeks, with a budget of 1,680 zł, the advertising brought in 97 leads with an average cost of 17.32 zł. The best combination of price and volume came from the Instagram landing page and Instant Lead Forms. Instagram worked well for quick entry into dialogue, while lead forms provided a steady flow of requests without unnecessary steps. The Facebook page showed weaker results, the quiz performed average due to additional friction, and the landing page generated fewer requests but better awareness of some inquiries.

In fact, the simplest connections worked best: specific service, clear offer, real creatives without "gloss," and a clear call to leave a request or write in direct.

Result: found working funnels for the local service, identified the most effective entry points, and brought the request into an adequate range for this niche.