Objective: to obtain a stable flow of leads through targeted advertising on Meta (Facebook + Instagram).
Geo: Ukraine
Budget: $400
Average service fee: 2000 UAH
Duration: 1 month
Work stages:
1. Conducted a consultation on personal brand development and positioning.
2. Created a business manager, advertising account, fan page, and set up all technical connections.
3. Conducted a competitor analysis in the legal niche.
4. Developed target audience profiles for different service areas.
5. Created creatives and texts for each service (visuals + copywriting).
6. Selected and set up a CRM system for processing applications.
7. Launched advertising campaigns aimed at lead generation and tested several variations of audiences and formats.
8. Provided assistance in developing scripts for communication with leads.
9. Provided weekly reports with analytics of results and recommendations.
10. Conducted campaign optimization and prepared recommendations for scaling.
Results of work for 1 month:
Advertising budget - $403.93 (of which $385.92 for lead generation, the rest for warming up the advertising account at the start + warming up audiences)
Impressions - 91,715
CPM - $4.40
Leads obtained - 195
Cost per lead - $1.98
Average CTR - 4.14%
As a result of the collaboration, 1800 visits to the lawyer's personal page were obtained at a cost of $0.11.
Geo: Ukraine
Budget: $400
Average service fee: 2000 UAH
Duration: 1 month
Work stages:
1. Conducted a consultation on personal brand development and positioning.
2. Created a business manager, advertising account, fan page, and set up all technical connections.
3. Conducted a competitor analysis in the legal niche.
4. Developed target audience profiles for different service areas.
5. Created creatives and texts for each service (visuals + copywriting).
6. Selected and set up a CRM system for processing applications.
7. Launched advertising campaigns aimed at lead generation and tested several variations of audiences and formats.
8. Provided assistance in developing scripts for communication with leads.
9. Provided weekly reports with analytics of results and recommendations.
10. Conducted campaign optimization and prepared recommendations for scaling.
Results of work for 1 month:
Advertising budget - $403.93 (of which $385.92 for lead generation, the rest for warming up the advertising account at the start + warming up audiences)
Impressions - 91,715
CPM - $4.40
Leads obtained - 195
Cost per lead - $1.98
Average CTR - 4.14%
As a result of the collaboration, 1800 visits to the lawyer's personal page were obtained at a cost of $0.11.