MIS Insurance - Insurance Services
The task:
Increase traffic and increase the number of applications and calls for insurance companies in the United States.The average cost of the insurance application should not exceed $20.Initially, the main emphasis in insurance company’s advertising was made on search campaigns in Google Ads.Campaigns for search remarketing have been set and launched.Campaigns were formed to attract a large number of users ready to fill an insurance application or call after the first visit to the site.At the start of the work, the keywords were collected and a list of minus words was elaborated.Search advertising campaigns are set, all possible ad extensions are added to Google Ads.The site has been installed and set up Google Analytics.For tracking forms, Google Tag Manager has been installed and set.Call tracking via Google AdWords (for USA) was also set to track requests via calls.Initially, the campaigns were launched with geo-targeting for all the United States, and in the future the effectiveness of advertising for each state or city was analyzed and the states (cities) with poor conversion and traffic indicators were disabled.Under the conditions of high competition among insurance companies and the constantly increasing cost of the click, we managed to increase the number of appeals from contextual advertising, improve traffic quality and reduce the cost of the insurance application.The Results:
More than
by 192%
Increased number of conversions
Less
34%
Reduction of conversion costs
More than
21%
Increased conversion rate
More than
139% of
Increase in traffic
More than
89% of
Growth of CTR
Increase traffic and increase the number of applications and calls for insurance companies in the United States.The average cost of the insurance application should not exceed $20.Initially, the main emphasis in insurance company’s advertising was made on search campaigns in Google Ads.Campaigns for search remarketing have been set and launched.Campaigns were formed to attract a large number of users ready to fill an insurance application or call after the first visit to the site.At the start of the work, the keywords were collected and a list of minus words was elaborated.Search advertising campaigns are set, all possible ad extensions are added to Google Ads.The site has been installed and set up Google Analytics.For tracking forms, Google Tag Manager has been installed and set.Call tracking via Google AdWords (for USA) was also set to track requests via calls.Initially, the campaigns were launched with geo-targeting for all the United States, and in the future the effectiveness of advertising for each state or city was analyzed and the states (cities) with poor conversion and traffic indicators were disabled.Under the conditions of high competition among insurance companies and the constantly increasing cost of the click, we managed to increase the number of appeals from contextual advertising, improve traffic quality and reduce the cost of the insurance application.The Results:
More than
by 192%
Increased number of conversions
Less
34%
Reduction of conversion costs
More than
21%
Increased conversion rate
More than
139% of
Increase in traffic
More than
89% of
Growth of CTR
Kharkiv 
Available for hire