All Stars Dance Centre
The task:
Increase the number of applications for training.We have created completely new advertising campaigns, and the old are put on a break.Before launching Google Ads campaigns, we set the conversion tracking via Google Tag Manager.The conversion was considered a record for a class or a request for a call.The main focus in advertising campaigns was on Google Ads search campaigns, remarketing, Facebook and Instagram advertising.We also developed a chatbot that served as an assistant for users who passed by the type of “messenger” advertising on Facebook.CA was divided into three main subcategories: pre-school mothers and children studying in primary school, teenagers 13-18 years old, teenagers and girls 19-30 years old.In Google Ads, we set advertisements on dance directions and on general requests.It was extremely important for the client to appear only at the first positions of Google’s release, as the All Stars dance school is the leader in its niche.Remarketing campaigns were used for people who visited the pages of certain dancing styles but did not register for classes.Advertising on Facebook was used to donate students to new groups and to master classes.In social networks, targeting was actively used to look-a-like audiences by different targeting parameters - email, interactions with Facebook and Instagram school accounts, left applications.In Google My Business, we updated all the information in time and added up-to-date activities.This source of traffic is free and we have a conversion rate of up to 1.5%.For the dance season (September-Spring) the average conversion rate from paid traffic sources was 3.54%.The Results:
Less
1.50 grn
The average cost of clicks in AdWords
More than
950 percent
Increased traffic on the site
More than
3.50% of
Conversion from paid traffic
More than
600
Conversions by paid sources
Increase the number of applications for training.We have created completely new advertising campaigns, and the old are put on a break.Before launching Google Ads campaigns, we set the conversion tracking via Google Tag Manager.The conversion was considered a record for a class or a request for a call.The main focus in advertising campaigns was on Google Ads search campaigns, remarketing, Facebook and Instagram advertising.We also developed a chatbot that served as an assistant for users who passed by the type of “messenger” advertising on Facebook.CA was divided into three main subcategories: pre-school mothers and children studying in primary school, teenagers 13-18 years old, teenagers and girls 19-30 years old.In Google Ads, we set advertisements on dance directions and on general requests.It was extremely important for the client to appear only at the first positions of Google’s release, as the All Stars dance school is the leader in its niche.Remarketing campaigns were used for people who visited the pages of certain dancing styles but did not register for classes.Advertising on Facebook was used to donate students to new groups and to master classes.In social networks, targeting was actively used to look-a-like audiences by different targeting parameters - email, interactions with Facebook and Instagram school accounts, left applications.In Google My Business, we updated all the information in time and added up-to-date activities.This source of traffic is free and we have a conversion rate of up to 1.5%.For the dance season (September-Spring) the average conversion rate from paid traffic sources was 3.54%.The Results:
Less
1.50 grn
The average cost of clicks in AdWords
More than
950 percent
Increased traffic on the site
More than
3.50% of
Conversion from paid traffic
More than
600
Conversions by paid sources
Kharkiv 
Available for hire