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The task:
Attracting the audience to the new concert hall in Kharkiv through social networks.The work began in early October, three weeks before the official opening.Immediately, targeted advertising was connected to promote the opening of the establishment and planned concerts.Priority was immediately placed on Instagram.It is a more active social network than Facebook.Immediately a fairly active content plan was developed, with several main tasks faced:

to remember and remember the audience;
Attract a new audience to the account;
to get the maximum coverage for the upcoming activities;


According to the plan, we had regularly 5-8 posts on Instagram and Facebook, 7-10 stories parallelly on Instagram and Facebook.In addition, there were events on Facebook that further informed the audience about the upcoming events.Parallel to posting and targeted advertising, the selection of local leaders of opinions for cooperation began.Priority was placed on bloggers with good coverage who can come to a new establishment and light it on their page.At the selection of bloggers, the focus was on:

number of subscribers;
the geography and age of the audience of the blogger;
Opportunity to work on the bar.More than 20 opinion leaders have been chosen, with whom we have communicated and agreed on cooperation.The majority agreed to work on the barter.After the opening and conduct of the first events, the goal was also added to the retention of the existing audience.To capture, engage and attract a new audience, content with stars and photos from events were used.Also the task of such content is to break the records of events, because.The audience will quickly cease to be interested in the profile, if it only contains events.In early December, the institution moved to internal management, at the time of completion, the Instagram account grew from 0 to 3,990 subscribers a little less than in 2 months.
Work details
Added 8 January 2020
348 views
Freelancer
Aleksandr Prokofyev
Ukraine Kharkiv  3  0

Available for hire Available for hire
3 Safes completed
On the service 12 years