Promotion of Quest-Comnat
The task:
Increased number of applications.The customer before this was not making any advertising campaign and it was a advantage and a disadvantage at the same time.When there are data with famous KPIs, it is easier to optimize and analyze advertising campaigns.But at the same time, it is better to set up right immediately and not merge the budget to incomprehensible tests.Even before Google Ads campaigns were launched, we set the conversion tracking via Google Tag Manager.Google Analytics and Facebook Pixel tracking codes.They also worked on the semantic core, gathered the keywords and worked on a list of minus words in Spanish and English.They then wrote ads and added all the available extensions.Immediately, search advertising campaigns were launched in several directions - adults, children, where to go and so on.This is all in two languages.During the conduct, the rates were adjusted taking into account conversions by time, day, the device from which the search is done, gender and age.To the minimum price per conversion and the maximum number of applications.Over all the time, almost everything that Google offered with its functionality was launched and tested:
Searching
by KMS
Remarketing
The YouTube
The GSP
The DSA
The Google Optimize
Results for 2016.The cost of the application is 24.75 euros.Results for 2017.The cost of the application is 19.26 EUR.Results for 2018.The cost of the application is 13.90 euros.The conclusions:
Only the systematic approach and the correct strategy of advertising accounting enabled you to get such great results.The work with the account continues to be actively carried out and we do not stop on the achieved result.The Results:
More than
50% of
Increased number of clicks
More than
by 94%
Increased conversion rate
More than
by 300%
Increased number of conversions
Less
57%
Reduction of conversion costs
Increased number of applications.The customer before this was not making any advertising campaign and it was a advantage and a disadvantage at the same time.When there are data with famous KPIs, it is easier to optimize and analyze advertising campaigns.But at the same time, it is better to set up right immediately and not merge the budget to incomprehensible tests.Even before Google Ads campaigns were launched, we set the conversion tracking via Google Tag Manager.Google Analytics and Facebook Pixel tracking codes.They also worked on the semantic core, gathered the keywords and worked on a list of minus words in Spanish and English.They then wrote ads and added all the available extensions.Immediately, search advertising campaigns were launched in several directions - adults, children, where to go and so on.This is all in two languages.During the conduct, the rates were adjusted taking into account conversions by time, day, the device from which the search is done, gender and age.To the minimum price per conversion and the maximum number of applications.Over all the time, almost everything that Google offered with its functionality was launched and tested:
Searching
by KMS
Remarketing
The YouTube
The GSP
The DSA
The Google Optimize
Results for 2016.The cost of the application is 24.75 euros.Results for 2017.The cost of the application is 19.26 EUR.Results for 2018.The cost of the application is 13.90 euros.The conclusions:
Only the systematic approach and the correct strategy of advertising accounting enabled you to get such great results.The work with the account continues to be actively carried out and we do not stop on the achieved result.The Results:
More than
50% of
Increased number of clicks
More than
by 94%
Increased conversion rate
More than
by 300%
Increased number of conversions
Less
57%
Reduction of conversion costs
Kharkiv 
Available for hire