Promotion of Catering Services
The tasks:
Increase traffic, number of requests and calls.Reduce the average cost of the leather.Initially, the statistics of the campaigns already launched were analyzed.The effectiveness of keywords, search requests, the effectiveness of ads, geotargeting, devices, is thoroughly studied.After analyzing the mistakes made, new campaigns with an expanded semantic core were launched.Effective solutions from initial campaigns (key words with low conversion costs, geotarging by radius and nearby cities, list of minus words, etc.) are also added.A list of minus words has been expanded, bets correction has been added for different types of devices, and ad extensions that are suitable for the catering service.Keywords quotes have been adjusted by depriving the conversion cost, the ad display positions and the percentage of the received shows.The rates have also been adjusted for some cities near LA.During the correction, we discarded the number of conversions received and their value.Two search advertising campaigns have been launched (with targeting to Los Angeles, including targeting by radius in the city center and nearby cities).In the future, some cities were disabled without conversions with a large amount of budget spent, and for some, the rates were adjusted.The result:
More than
267 %
Increased number of conversions
Less
51% of
Reduction of conversion costs
More than
41 per cent
Increased conversion rate
More than
133% of
Increase in traffic
More than
13%
Growth of CTR
Increase traffic, number of requests and calls.Reduce the average cost of the leather.Initially, the statistics of the campaigns already launched were analyzed.The effectiveness of keywords, search requests, the effectiveness of ads, geotargeting, devices, is thoroughly studied.After analyzing the mistakes made, new campaigns with an expanded semantic core were launched.Effective solutions from initial campaigns (key words with low conversion costs, geotarging by radius and nearby cities, list of minus words, etc.) are also added.A list of minus words has been expanded, bets correction has been added for different types of devices, and ad extensions that are suitable for the catering service.Keywords quotes have been adjusted by depriving the conversion cost, the ad display positions and the percentage of the received shows.The rates have also been adjusted for some cities near LA.During the correction, we discarded the number of conversions received and their value.Two search advertising campaigns have been launched (with targeting to Los Angeles, including targeting by radius in the city center and nearby cities).In the future, some cities were disabled without conversions with a large amount of budget spent, and for some, the rates were adjusted.The result:
More than
267 %
Increased number of conversions
Less
51% of
Reduction of conversion costs
More than
41 per cent
Increased conversion rate
More than
133% of
Increase in traffic
More than
13%
Growth of CTR
Kharkiv 
Available for hire