Online shop for manicure tools

The task:
Attracting new customers to different groups of goods, increasing sales and reducing transaction costs.Main emphasis in advertising activity was made on search campaigns in Google Ads and BingAds.Advertising campaigns were formed with the aim of attracting more potential customers to the site.At the beginning of the work, all the previous advertising campaigns of the customer were placed on a break.For new Google Ads campaigns, a new structure has been developed, the semantic core has been expanded, ads have been rewrite and ad extensions have been added.Google Ads also launched dynamic remarketing, Product Listing Ads, DSA as well as CMS campaigns and search remarketing.Later, sources such as Facebook, Instagram and AdRoll were connected.Periodically, individual promotions are launched under events and holidays.It’s a good idea to promote products on Amazon through Amazon Seller Central.This channel was given a special priority as the source shows a high ROAS and a fairly low CPA, while with minimal advertising costs.The result:
More than
of 116%
Growth
Number of
Conversion

More than
50% of
Growth
The Coefficient
Conversion

More than
44%
Growth
Number of
Traffic from PPC

More than
16%
Growth of time
Residences
Visitors
on the site