School of Advertising and Design - BAGGAGE

The task:
Optimize the student set for various courses and master classes of the school.For the Baggage project, first and foremost, the user behavior on the site and registrations were fully traced using Google Analytics.No one has previously analyzed the site.In general, during the process of work on the project, the main emphasis in advertising activity was made on advertising on Facebook.Initially, the Facebook Pixel was posted on the site and the remarketing audience was adjusted.For the advertising of courses and master classes, relevant audiences were selected and various placement strategies were developed.At the beginning of the work, Mailchimp and Facebook services were linked to quickly create look-a-like audiences and automatically update them as new emails appear in the lists.Later, Google Ads was connected with a small budget, as advertising was mainly turned to the local market.Mainly for the project was used remarketing and common search campaigns.Advertising campaigns were formed with the aim of attracting the visitor to the site, informing him about the school and courses, and obtaining registration from the student.The result:
More than
40
performed
Courses
and master classes

More than
216 percent
Growth
Visitability
School website

More than
by 260k
The Man
I saw advertising

More than
500
Attracted
The new
Students

More than
135
performed
Advertising
Campaign