International Online Vocal Conference
Social Media Advertising
Nisha: Teaching
Customer: Globalvocal - International online vocal conference
Which task the customer has taken:
On 10 October the launch of the online conference was planned, until this time it was necessary to sell at least 100 tickets using Yandex and Facebook ads.
What we did:
- They made a detailed analysis of the audience with the breakdown of it into different segments and under each of them prepared offers, creativity.
- Set individual auditories on Facebook and Yandex, as well as auditories for retarget and LaL auditories.
They set up advertising campaigns.
We performed weekly optimization to improve the results and update the audience segments.
Results in 2 months:
Budget: $2687
Number of Applications: 237
Number of sales: 178
Price of sale: $15
ROAS: 713%
We overturned the plan from the cumulative in particular due to the fact that we periodically changed the creatives, and also used the retarget a week before the launch with the offer "Augment of Prices". He worked very well because he attracted 30% of all sales in the last week.
Customer: Globalvocal - International online vocal conference
Which task the customer has taken:
On 10 October the launch of the online conference was planned, until this time it was necessary to sell at least 100 tickets using Yandex and Facebook ads.
What we did:
- They made a detailed analysis of the audience with the breakdown of it into different segments and under each of them prepared offers, creativity.
- Set individual auditories on Facebook and Yandex, as well as auditories for retarget and LaL auditories.
They set up advertising campaigns.
We performed weekly optimization to improve the results and update the audience segments.
Results in 2 months:
Budget: $2687
Number of Applications: 237
Number of sales: 178
Price of sale: $15
ROAS: 713%
We overturned the plan from the cumulative in particular due to the fact that we periodically changed the creatives, and also used the retarget a week before the launch with the offer "Augment of Prices". He worked very well because he attracted 30% of all sales in the last week.