MODALUX/ Google Ads

Advertising campaign (Google Ads)
Goal:
Increase online sales

Reduce CPA to 100 UAH

Launch dynamic remarketing

Campaigns:
Shopping campaign with Google Merchant Center feed

Performance Max (for a new audience)

Remarketing in the Display network

Search campaigns for branded and category queries

A/B Testing:
Ad description variants

Model images vs flat-lay format

Results (after 30 days):
Metric Before After
Conversions 37 129
CPA 157 UAH 89 UAH
ROAS 3.2 6.1
Search CTR 2.1% 5.4%
Remarketing sales 0 46

Feedback:
"Thanks to a well-planned ad launch, we reached stable profit within a month and started scaling. Everything is transparent, reporting is excellent."
— Anna, owner of Modalux