Advertising campaign (Google Ads)
Goal:
Increase online sales
Reduce CPA to 100 UAH
Launch dynamic remarketing
Campaigns:
Shopping campaign with Google Merchant Center feed
Performance Max (for a new audience)
Remarketing in the Display network
Search campaigns for branded and category queries
A/B Testing:
Ad description variants
Model images vs flat-lay format
Results (after 30 days):
Metric Before After
Conversions 37 129
CPA 157 UAH 89 UAH
ROAS 3.2 6.1
Search CTR 2.1% 5.4%
Remarketing sales 0 46
Feedback:
"Thanks to a well-planned ad launch, we reached stable profit within a month and started scaling. Everything is transparent, reporting is excellent."
— Anna, owner of Modalux
Goal:
Increase online sales
Reduce CPA to 100 UAH
Launch dynamic remarketing
Campaigns:
Shopping campaign with Google Merchant Center feed
Performance Max (for a new audience)
Remarketing in the Display network
Search campaigns for branded and category queries
A/B Testing:
Ad description variants
Model images vs flat-lay format
Results (after 30 days):
Metric Before After
Conversions 37 129
CPA 157 UAH 89 UAH
ROAS 3.2 6.1
Search CTR 2.1% 5.4%
Remarketing sales 0 46
Feedback:
"Thanks to a well-planned ad launch, we reached stable profit within a month and started scaling. Everything is transparent, reporting is excellent."
— Anna, owner of Modalux