Store audit on Rozetka
Client: EcoMug (fictitious brand of eco-friendly tableware)
Store type: Seller on the Rozetka marketplace
Audit goal: Identify growth points to increase sales, improve product visibility, and enhance store trust
1. Overall assessment
Store status: Active
Assortment: ~30 SKU (thermal mugs, bottles, sets)
Rating: 4.4 / 5
Number of reviews: low (less than 3 per product on average)
Visual part: logo and banner added, but not in a unified style
2. SEO and product titles
Problems:
Titles are unstructured, often without keywords:
"Thermal mug 450 ml blue" instead of
"Eco thermal mug EcoMug 450 ml, blue, stainless steel, mug with lid"
Recommendations:
Use a title template: [Category] [Brand] [Key parameters]
Analyze queries via Rozetka search and Google Trends
3. Descriptions and specifications
Problems:
Often used 2–3 general sentences without benefits, no formatting
Some products lack filled specifications (not filterable in categories)
Recommendations:
Add unique descriptions focusing on:
Unique Selling Proposition (eco-friendliness, warranty, style)
How to care for the product
Problems it solves (e.g., “leak-proof, convenient in a bag”)
Fully fill out technical specifications (weight, volume, material, country, etc.)
4. Photos and visual content
Problems:
Some photos — on a white background without context, some blurry
Lifestyle content missing
Recommendations:
Minimum 4–5 photos per product:
1–2 on a white background
2–3 in interior or in hands
Create one infographic with benefits (e.g., “keeps heat for up to 8 hours”)
5. Reviews and trust
Problems:
Low number of reviews, no photos
Some products have no interaction at all
Recommendations:
Actively encourage customers to leave reviews (via email, insert in package)
Respond independently to questions in product cards
6. Store UX
Pros:
Logo, name, banner present — recognizable brand
Delivery and warranty info filled
Categorization present: “Thermal mugs,” “Sets,” “Bottles”
Cons:
Banner not adapted for mobile
Category names do not highlight the brand’s USP
Recommendations:
Add a responsive banner with text (e.g., “Thermal mugs that keep heat for 8+ hours”)
Focus on gift sets during seasonal periods
7. Sales and logistics
Findings:
Some products marked as “out of stock” — lowers overall store rating
No quick response to orders (manual processing 12–24 hours)
Recommendations:
Use automated order processing (via CRM or Rozetka API)
Monitor stock availability — better to remove outdated products
Add popular delivery options: Ukrposhta, courier
Conclusion
Strengths:
Brand has potential, has its visual identity
Store rating is sufficiently high
Product is interesting, niche
What to improve in the near future:
Structure product titles and SEO
Fully fill out descriptions and specifications
Work on visual content and reviews
Automate order processing
Store type: Seller on the Rozetka marketplace
Audit goal: Identify growth points to increase sales, improve product visibility, and enhance store trust
1. Overall assessment
Store status: Active
Assortment: ~30 SKU (thermal mugs, bottles, sets)
Rating: 4.4 / 5
Number of reviews: low (less than 3 per product on average)
Visual part: logo and banner added, but not in a unified style
2. SEO and product titles
Problems:
Titles are unstructured, often without keywords:
"Thermal mug 450 ml blue" instead of
"Eco thermal mug EcoMug 450 ml, blue, stainless steel, mug with lid"
Recommendations:
Use a title template: [Category] [Brand] [Key parameters]
Analyze queries via Rozetka search and Google Trends
3. Descriptions and specifications
Problems:
Often used 2–3 general sentences without benefits, no formatting
Some products lack filled specifications (not filterable in categories)
Recommendations:
Add unique descriptions focusing on:
Unique Selling Proposition (eco-friendliness, warranty, style)
How to care for the product
Problems it solves (e.g., “leak-proof, convenient in a bag”)
Fully fill out technical specifications (weight, volume, material, country, etc.)
4. Photos and visual content
Problems:
Some photos — on a white background without context, some blurry
Lifestyle content missing
Recommendations:
Minimum 4–5 photos per product:
1–2 on a white background
2–3 in interior or in hands
Create one infographic with benefits (e.g., “keeps heat for up to 8 hours”)
5. Reviews and trust
Problems:
Low number of reviews, no photos
Some products have no interaction at all
Recommendations:
Actively encourage customers to leave reviews (via email, insert in package)
Respond independently to questions in product cards
6. Store UX
Pros:
Logo, name, banner present — recognizable brand
Delivery and warranty info filled
Categorization present: “Thermal mugs,” “Sets,” “Bottles”
Cons:
Banner not adapted for mobile
Category names do not highlight the brand’s USP
Recommendations:
Add a responsive banner with text (e.g., “Thermal mugs that keep heat for 8+ hours”)
Focus on gift sets during seasonal periods
7. Sales and logistics
Findings:
Some products marked as “out of stock” — lowers overall store rating
No quick response to orders (manual processing 12–24 hours)
Recommendations:
Use automated order processing (via CRM or Rozetka API)
Monitor stock availability — better to remove outdated products
Add popular delivery options: Ukrposhta, courier
Conclusion
Strengths:
Brand has potential, has its visual identity
Store rating is sufficiently high
Product is interesting, niche
What to improve in the near future:
Structure product titles and SEO
Fully fill out descriptions and specifications
Work on visual content and reviews
Automate order processing
Kyiv 
Available for hire