Moving & Storage Services in LA area // Google, Bing
About the project
The company Box-n-Go specializes in providing portable storage for relocations and also offers moving services in Orange County, LA.
The goal of SEO promotion was to increase visibility in search engines Google and Bing based on the geography of work, taking into account the accents among the range of services.
Progress of work
Considering many years of promotion by various specialists and a functionally outdated website, we began by conducting a comprehensive audit to identify and correct shortcomings that could hinder the achievement of set goals in the future.
Thus:
A) We checked the uniqueness of the content and came to understand the necessity of its significant changes.
B) We conducted an audit of the backlink profile and found numerous spammy link donors from which it was recommended to disengage.
C) We compiled a list of recommendations for internal optimization, taking into account many flaws of the engine and the website template. Here are some of them:
links to other spammy sites disguised as their own site
layout and markup nuances
redirects and canonical tags for duplicate pages
issues with tags and microdata
etc. and so on.
D) We developed an optimization scheme according to the priorities of the company's activities.
section tree, more details at the link https://drive.google.com/file/d/1WwbFISdI_iPPDaEGkA5xGqAIgPAbrabF/view?usp=sharing
semantics
meta-tags
technical assignment for copywriting
Also, to accelerate results from the initial optimization, guest posts were placed on some resources, for example:
- https://www.tntmagazine.com/life/property/portable-storage-units-are-ideal-for-the-convenient-and-temporary-storage-of-various-items/
https://www.laprogressive.com/sponsored/order-portable-storage-units
https://www.jguru.com/portable-storage-units-the-most-convenient-containers-for-reliable-self-storage/
Results
Thus, despite the high competition in the niche and region, as well as the owner's lack of readiness to fully implement the proposed solutions, we managed to achieve positive results in Google and Bing.
The company Box-n-Go specializes in providing portable storage for relocations and also offers moving services in Orange County, LA.
The goal of SEO promotion was to increase visibility in search engines Google and Bing based on the geography of work, taking into account the accents among the range of services.
Progress of work
Considering many years of promotion by various specialists and a functionally outdated website, we began by conducting a comprehensive audit to identify and correct shortcomings that could hinder the achievement of set goals in the future.
Thus:
A) We checked the uniqueness of the content and came to understand the necessity of its significant changes.
B) We conducted an audit of the backlink profile and found numerous spammy link donors from which it was recommended to disengage.
C) We compiled a list of recommendations for internal optimization, taking into account many flaws of the engine and the website template. Here are some of them:
links to other spammy sites disguised as their own site
layout and markup nuances
redirects and canonical tags for duplicate pages
issues with tags and microdata
etc. and so on.
D) We developed an optimization scheme according to the priorities of the company's activities.
section tree, more details at the link https://drive.google.com/file/d/1WwbFISdI_iPPDaEGkA5xGqAIgPAbrabF/view?usp=sharing
semantics
meta-tags
technical assignment for copywriting
Also, to accelerate results from the initial optimization, guest posts were placed on some resources, for example:
- https://www.tntmagazine.com/life/property/portable-storage-units-are-ideal-for-the-convenient-and-temporary-storage-of-various-items/
https://www.laprogressive.com/sponsored/order-portable-storage-units
https://www.jguru.com/portable-storage-units-the-most-convenient-containers-for-reliable-self-storage/
Results
Thus, despite the high competition in the niche and region, as well as the owner's lack of readiness to fully implement the proposed solutions, we managed to achieve positive results in Google and Bing.
Rovno 
Available for hire
Offer work