Output 400+ queries in top 10 Google Ukraine
About the Project
A company that manufactures women's plus-size clothing in Ukraine has reached out with the goal of search engine optimization and promoting their website to leading positions in Google search results.
The company's product range includes dresses, jackets, classic suits, blazers, trousers, sports suits, blazers, blouses, and jeans.
Emphasis on size range 54-64.
Progress of Work
First of all, the work began with a comprehensive audit of the website and the development of an internal optimization scheme, which was subsequently deepened monthly to increase the reach of the target audience and improve ranking for the queries selected in the first block of optimization.
In addition, link-building work was carried out to enhance ranking results for competitive queries.
Thus, an audit of commercial factors was conducted, and the following recommendations were formed:
Incoming links and articles on the site were analyzed for spamminess to exclude factors that could hinder the achievement of the set goals.
The next step was to develop the semantic core of the site, taking into account the above-mentioned emphases, priorities, and the popularity factor of queries in the target region.
Next, a scheme for internal optimization was developed - rules for clustering queries according to search, popularity, and the search engine's understanding of synonyms.
Here are a few samples:
A) Semantics
B) Optimization Scheme
C) Technical task for copywriting considering interlinking
This area of work on internal optimization helped to develop a large tree of sections and subsections of the site for correct ranking.
Some of the optimized pages:
More details at the link - https://drive.google.com/file/d/1uh6wbT8uqenN7qMTbsAfepHvL0mogaaw/view?usp=sharing.
In addition, significant changes were made to the page codes to avoid their over-optimization. Here are some of them:
After this, we proceeded to finalize the technical setup work, implement recommendations for internal optimization, and write optimized articles.
Samples of articles can be found on the corresponding optimized pages of the site.
Next, starting from the second month of cooperation, we began to implement the link-building strategy, which allowed us to increase the authority of the site in front of the search engine and also helped improve ranking.
Some of the published materials according to the link-building strategy:
- https://www.057.ua/list/473605
- https://www.volynpost.com/articles/2507-alenka-plus-stylni-plattia-velykyh-rozmiriv-ta-shyrokyj-vybir-modelej-sukon-dlia-povnyh-zhinok
- https://atn.ua/business/riznomanitnyj-litnij-odiag-dlia-povnyh-zhinok-vid-alenka-plus-dozvolyt-vyhliadaty-stylnoiu-i-vpevnenoiu-v-sobi-433175/
Results
According to the work described above, we managed to increase SEO traffic by almost 50% in just a few months of work, as well as achieve a 27% month-over-month increase in conversions.
All of this resulted from improved ranking effectiveness for a large set of target queries, here are some of them:
A company that manufactures women's plus-size clothing in Ukraine has reached out with the goal of search engine optimization and promoting their website to leading positions in Google search results.
The company's product range includes dresses, jackets, classic suits, blazers, trousers, sports suits, blazers, blouses, and jeans.
Emphasis on size range 54-64.
Progress of Work
First of all, the work began with a comprehensive audit of the website and the development of an internal optimization scheme, which was subsequently deepened monthly to increase the reach of the target audience and improve ranking for the queries selected in the first block of optimization.
In addition, link-building work was carried out to enhance ranking results for competitive queries.
Thus, an audit of commercial factors was conducted, and the following recommendations were formed:
Incoming links and articles on the site were analyzed for spamminess to exclude factors that could hinder the achievement of the set goals.
The next step was to develop the semantic core of the site, taking into account the above-mentioned emphases, priorities, and the popularity factor of queries in the target region.
Next, a scheme for internal optimization was developed - rules for clustering queries according to search, popularity, and the search engine's understanding of synonyms.
Here are a few samples:
A) Semantics
B) Optimization Scheme
C) Technical task for copywriting considering interlinking
This area of work on internal optimization helped to develop a large tree of sections and subsections of the site for correct ranking.
Some of the optimized pages:
More details at the link - https://drive.google.com/file/d/1uh6wbT8uqenN7qMTbsAfepHvL0mogaaw/view?usp=sharing.
In addition, significant changes were made to the page codes to avoid their over-optimization. Here are some of them:
After this, we proceeded to finalize the technical setup work, implement recommendations for internal optimization, and write optimized articles.
Samples of articles can be found on the corresponding optimized pages of the site.
Next, starting from the second month of cooperation, we began to implement the link-building strategy, which allowed us to increase the authority of the site in front of the search engine and also helped improve ranking.
Some of the published materials according to the link-building strategy:
- https://www.057.ua/list/473605
- https://www.volynpost.com/articles/2507-alenka-plus-stylni-plattia-velykyh-rozmiriv-ta-shyrokyj-vybir-modelej-sukon-dlia-povnyh-zhinok
- https://atn.ua/business/riznomanitnyj-litnij-odiag-dlia-povnyh-zhinok-vid-alenka-plus-dozvolyt-vyhliadaty-stylnoiu-i-vpevnenoiu-v-sobi-433175/
Results
According to the work described above, we managed to increase SEO traffic by almost 50% in just a few months of work, as well as achieve a 27% month-over-month increase in conversions.
All of this resulted from improved ranking effectiveness for a large set of target queries, here are some of them:
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