Advertising in Dermatology
Contextual Advertising
About the project
Dermatological Clinic
The task
Increase the number of applications for dermatology services
What was done
Preparation
The core of requests
Make the most detailed group.
Create the account structure
Add a minus word.
The “covering” expansion
The form protests
Set goals (visiting the "contact" and "send form" pages)
Results
Number of clicks 363
Cost of 3 012,16 UAH
Conversion ratio 31.34%
Number of conversions 115
Dermatological Clinic
The task
Increase the number of applications for dermatology services
What was done
Preparation
The core of requests
Make the most detailed group.
Create the account structure
Add a minus word.
The “covering” expansion
The form protests
Set goals (visiting the "contact" and "send form" pages)
Results
Number of clicks 363
Cost of 3 012,16 UAH
Conversion ratio 31.34%
Number of conversions 115