REAL ESTATE "ARAL GROUP"

How to promote real estate on Google Ads in Azerbaijani and increase the number of inquiries by 55%!

The client approached us with a challenging task to set up effective advertising for the Greenville Residence residential complex in Baku in Azerbaijani, which Google does not officially support.
WHAT DID WE DO?
- Transliterated texts into Latin script
- Tested dozens of ad variants

We noticed that calls to the phone number are twice as many as inquiries through the online form.

SETUP AND OPTIMIZATION OF CAMPAIGNS
Search advertising
Display campaigns
// Collected keywords and negative keywords in 4 languages
(Azerbaijani, Turkish, English, Russian)
// Set up ads worldwide based on queries with the word "Baku"
// Launched campaigns across all of Azerbaijan,
although 90% of traffic comes from the capital
// Launched media advertising
in Discovery, Video, Display, and Performance Max formats
// Used look-alike audiences based on the client database
// The best results were achieved with Discovery and Performance Max,
but the latter generated up to 35% spam in inquiries
On the website, numbers are replaced to link each call to a specific campaign

RESULTS
55% increase in inquiries
78% reduction in average cost per inquiry
[only over 4 months]
We stay in touch with Aral Group 24 hours a day, just like with all our clients. This allows them to feel secure and get the maximum efficiency from cooperation anywhere in the world.