New aid currency - Attention

Social project for the festival Another Look. The main idea is to change the usual perception of charity, where help is measured only in money. I proposed the concept of donating attention to show how an ordinary repost becomes a real action. As part of the project, I independently developed the creative concept, thought through the mechanics, and fully designed the visual layout for outdoor advertising with an integrated QR code for transitioning from offline to digital. The work reached the finals of the festival and received media coverage. The stated cost includes the development of the idea and the creation of the design layout.