Reduced the selling price by 37% for the E-commerce project.
ROAS 510% promoting wooden products for the home
Client:
Old House is a store specializing in the creation and sale of wooden products for the home, gifts, and decorations. Their products stand out for their eco-friendliness, unique design, and high quality, adding coziness to any interior.
Task:
Increase online sales of wooden products through the company's official website.
Optimize advertising expenses to achieve the maximum return on ad spend (ROAS).
Set up consistently functioning campaigns with the goal of "conversion" and fix anomalies in Pixel.
Strategy and approach to solving tasks:
Development and setup of targeted audiences:
Lookalike audiences (LAL 2% and LAL 5%) – to attract new customers similar to those who have already interacted with the brand. This allowed for effective expansion of the customer base.
Retargeting: Actively using retargeting campaigns to reach people who have already visited the site, added products to the cart, or interacted with the brand's content but did not make a purchase. This approach allowed for bringing back potential customers and leading them to purchase.
Campaigns were distributed by product categories so that each ad was maximally relevant to a specific audience.
Different budgets for each segmented audience allowed for effective management of advertising expenses.
Constant A/B testing allowed for selecting the most effective ads and strategies for each product group.
Analysis of results and adjustments:
Continuous monitoring of metrics and prompt adjustments to the strategy allowed for reducing advertising costs while maximizing effectiveness.
Results:
Budget: $2,340.
Reduction in cost per sale compared to previous campaigns: 37% – this allowed for decreasing costs per sale while increasing campaign effectiveness.
Audience growth: 930 new subscribers who actively interacted with the brand's content.
ROAS (return on investment): 510% – this indicates excellent advertising cost efficiency and outstanding return on investment.
Retargeting: Thanks to retargeting, it was possible not only to attract new customers but also to bring back those who were already familiar with the brand but did not make a purchase. This helped reduce customer acquisition costs and increase campaign effectiveness.
Campaign segmentation: Accurate distribution of campaigns by product categories allowed for more precise targeting and reduced advertising costs while increasing sales in each category.
Cost optimization: Continuous testing and adjustment of ads ensured consistently high results, lowering customer acquisition costs and increasing ROAS.
Conclusions:
The targeted advertising strategy, including retargeting and segmentation by product categories, significantly increased online sales for the Old House store at optimal costs.
#target #targetedadvertising #SMM-promotion #Instagram #Advertising #advertisinginsocialmedia
Client:
Old House is a store specializing in the creation and sale of wooden products for the home, gifts, and decorations. Their products stand out for their eco-friendliness, unique design, and high quality, adding coziness to any interior.
Task:
Increase online sales of wooden products through the company's official website.
Optimize advertising expenses to achieve the maximum return on ad spend (ROAS).
Set up consistently functioning campaigns with the goal of "conversion" and fix anomalies in Pixel.
Strategy and approach to solving tasks:
Development and setup of targeted audiences:
Lookalike audiences (LAL 2% and LAL 5%) – to attract new customers similar to those who have already interacted with the brand. This allowed for effective expansion of the customer base.
Retargeting: Actively using retargeting campaigns to reach people who have already visited the site, added products to the cart, or interacted with the brand's content but did not make a purchase. This approach allowed for bringing back potential customers and leading them to purchase.
Campaigns were distributed by product categories so that each ad was maximally relevant to a specific audience.
Different budgets for each segmented audience allowed for effective management of advertising expenses.
Constant A/B testing allowed for selecting the most effective ads and strategies for each product group.
Analysis of results and adjustments:
Continuous monitoring of metrics and prompt adjustments to the strategy allowed for reducing advertising costs while maximizing effectiveness.
Results:
Budget: $2,340.
Reduction in cost per sale compared to previous campaigns: 37% – this allowed for decreasing costs per sale while increasing campaign effectiveness.
Audience growth: 930 new subscribers who actively interacted with the brand's content.
ROAS (return on investment): 510% – this indicates excellent advertising cost efficiency and outstanding return on investment.
Retargeting: Thanks to retargeting, it was possible not only to attract new customers but also to bring back those who were already familiar with the brand but did not make a purchase. This helped reduce customer acquisition costs and increase campaign effectiveness.
Campaign segmentation: Accurate distribution of campaigns by product categories allowed for more precise targeting and reduced advertising costs while increasing sales in each category.
Cost optimization: Continuous testing and adjustment of ads ensured consistently high results, lowering customer acquisition costs and increasing ROAS.
Conclusions:
The targeted advertising strategy, including retargeting and segmentation by product categories, significantly increased online sales for the Old House store at optimal costs.
#target #targetedadvertising #SMM-promotion #Instagram #Advertising #advertisinginsocialmedia
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