Offline Women's Clothing Shop
Shopping point in the TRC and online store in the instagram of women's underwear
There were two problems.
1 .The first was that all the correspondence with customers was in an Instagram account, but because.The goods of clothes, then not always there was the goods of the desired size / color.Therefore, such customers were taken on a pencil (registered in the bills) without any prepaid and when the necessary goods came, they were informed that it was and sent to the customers.Therefore, many customers lost, managers forgot what, to whom, where to send, from which account the person wrote, etc.Payment by imposed payment or by card, after which it was constantly required to check the receipt of the funds.2ndThe second was that all the shop visitors who bought the product offered them to get a 5% discount by leaving their data in the questionnaire and only in this case the customer got into the base.He did not do any further work, he bought everything.The tasks
1 .Fix all comments and messages directly in amoCRM
2ndPlacing tasks on “Uncovered” customers right now
ThreePayment on the Internet
4 .Identify customers who want to buy a product that is not available by size/colour
and 5.Increase sales of existing customers
A number of fundamental decisions have been taken that have boosted sales and the quality of the online store, namely:
1 .All comments and direct messages will immediately come to amoCRM.
2ndAnd on them immediately puts the task of the manager to "connect with the customer".Also, when the client advances on the wheel at each stage, the manager automatically puts tasks and he always sees the number of delayed tasks, tasks for today and for tomorrow, for a week ahead.ThreeA "under order" sales gate was created, where all customers who wanted to buy were added, but the goods were not available, so managers immediately began to distinguish buyers "under order" and put on them tasks, no one customer was lost.
4 .It was decided to accept 100% payment from the customer "under order", so all customers immediately stayed with us and didn't go to search for another store until the goods go 7-10 days
and 5.The online payment was connected when the customer paid, it was immediately displayed in the SRM and the manager received the task of "send the goods"
6 .The base of existing customers was segmented by the number of sales and the total amount of purchases so that it was possible to distinguish individual groups of people and work closely with them, i.e.Those who made the first purchase, motivate them to buy again (shares, discounts and other plushes), those who have already bought several times, motivate them to invite friends and receive bonuses.7 .For the formation of TDN directly from the client card were connected TK SDEC and Post of the Russian Federation
8 .The introduction of IP telephony allowed to fix and analyze all calls, thereby improving the quality of working with customers.
The 9.For comfortable communication with customers and notification of shares and discounts, Instagram, WhatsApp, Facebook, SMS service have been integrated.All the mail in any messenger can be carried directly from the customer card and it is all fixed in amoCRM, so you can always remember what was communicated before and what the customer stopped and bring it to the sale.
There were two problems.
1 .The first was that all the correspondence with customers was in an Instagram account, but because.The goods of clothes, then not always there was the goods of the desired size / color.Therefore, such customers were taken on a pencil (registered in the bills) without any prepaid and when the necessary goods came, they were informed that it was and sent to the customers.Therefore, many customers lost, managers forgot what, to whom, where to send, from which account the person wrote, etc.Payment by imposed payment or by card, after which it was constantly required to check the receipt of the funds.2ndThe second was that all the shop visitors who bought the product offered them to get a 5% discount by leaving their data in the questionnaire and only in this case the customer got into the base.He did not do any further work, he bought everything.The tasks
1 .Fix all comments and messages directly in amoCRM
2ndPlacing tasks on “Uncovered” customers right now
ThreePayment on the Internet
4 .Identify customers who want to buy a product that is not available by size/colour
and 5.Increase sales of existing customers
A number of fundamental decisions have been taken that have boosted sales and the quality of the online store, namely:
1 .All comments and direct messages will immediately come to amoCRM.
2ndAnd on them immediately puts the task of the manager to "connect with the customer".Also, when the client advances on the wheel at each stage, the manager automatically puts tasks and he always sees the number of delayed tasks, tasks for today and for tomorrow, for a week ahead.ThreeA "under order" sales gate was created, where all customers who wanted to buy were added, but the goods were not available, so managers immediately began to distinguish buyers "under order" and put on them tasks, no one customer was lost.
4 .It was decided to accept 100% payment from the customer "under order", so all customers immediately stayed with us and didn't go to search for another store until the goods go 7-10 days
and 5.The online payment was connected when the customer paid, it was immediately displayed in the SRM and the manager received the task of "send the goods"
6 .The base of existing customers was segmented by the number of sales and the total amount of purchases so that it was possible to distinguish individual groups of people and work closely with them, i.e.Those who made the first purchase, motivate them to buy again (shares, discounts and other plushes), those who have already bought several times, motivate them to invite friends and receive bonuses.7 .For the formation of TDN directly from the client card were connected TK SDEC and Post of the Russian Federation
8 .The introduction of IP telephony allowed to fix and analyze all calls, thereby improving the quality of working with customers.
The 9.For comfortable communication with customers and notification of shares and discounts, Instagram, WhatsApp, Facebook, SMS service have been integrated.All the mail in any messenger can be carried directly from the customer card and it is all fixed in amoCRM, so you can always remember what was communicated before and what the customer stopped and bring it to the sale.