Official Renault and Suzuki car dealership
The client is an official Renault and Suzuki dealership in the Volyn region. The scope includes new car sales, service maintenance, and test drives.
Objective: to launch a new lead generation system with guaranteed results, full reporting, and a focus on high-quality inquiries specifically from Volyn.
Results:
1. The number of clicks increased, even though the budget remained within the previous limits. This indicates that the cost per click was reduced, allowing more traffic to be attracted for the same amount of money.
2. Conversions grew by 2.3 times — we achieved a significant increase in the number of applications (calls, forms, chat inquiries) compared to the previous period.
3. CTR in search campaigns rose to 8.4%, significantly exceeding industry averages (5.1%).
4. CPA decreased by 28%, confirming the effectiveness of targeting and campaign optimization.
By brands:
Suzuki:
- Recorded 22,000 clicks and 491 conversions with 1.68 million impressions — demonstrating noticeable improvement compared to the pre-launch period.
- In the first weeks of operation, there was a clear positive trend — peak in April 2025.
Renault:
- Achieved 14,300 clicks and 2,350 conversions with nearly the same number of impressions as Suzuki — 1.56 million.
- Cost per conversion was the lowest among the three brands — due to high interest and optimized creative.
- Conversions increased dramatically — this was the best result in applications among all three.
Mazda:
- Received 9,780 clicks and 2,120 conversions with 1.51 million impressions.
- A stable positive trend was observed after launch, with the highest activity in April 2025.
- Thanks to local campaigns and a focus on test drives, a steady flow of leads was maintained throughout the period.
Local focus:
- 73% of all inquiries came from the Volyn region, compared to less than 40% before the new strategy was launched. This means the advertising truly started to attract target customers from the right region, instead of spreading the budget thinly.
Objective: to launch a new lead generation system with guaranteed results, full reporting, and a focus on high-quality inquiries specifically from Volyn.
Results:
1. The number of clicks increased, even though the budget remained within the previous limits. This indicates that the cost per click was reduced, allowing more traffic to be attracted for the same amount of money.
2. Conversions grew by 2.3 times — we achieved a significant increase in the number of applications (calls, forms, chat inquiries) compared to the previous period.
3. CTR in search campaigns rose to 8.4%, significantly exceeding industry averages (5.1%).
4. CPA decreased by 28%, confirming the effectiveness of targeting and campaign optimization.
By brands:
Suzuki:
- Recorded 22,000 clicks and 491 conversions with 1.68 million impressions — demonstrating noticeable improvement compared to the pre-launch period.
- In the first weeks of operation, there was a clear positive trend — peak in April 2025.
Renault:
- Achieved 14,300 clicks and 2,350 conversions with nearly the same number of impressions as Suzuki — 1.56 million.
- Cost per conversion was the lowest among the three brands — due to high interest and optimized creative.
- Conversions increased dramatically — this was the best result in applications among all three.
Mazda:
- Received 9,780 clicks and 2,120 conversions with 1.51 million impressions.
- A stable positive trend was observed after launch, with the highest activity in April 2025.
- Thanks to local campaigns and a focus on test drives, a steady flow of leads was maintained throughout the period.
Local focus:
- 73% of all inquiries came from the Volyn region, compared to less than 40% before the new strategy was launched. This means the advertising truly started to attract target customers from the right region, instead of spreading the budget thinly.
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Oleksandr Hristich
 Zheltye Vody 90 0
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A little busy
91 Safes completed
2 arbitrations
On the service 10 years
Offer work