SPELL Chocolatte — premium brand of gift boxes with chocolate

SPELL Chocolatte — Ukrainian premium gift box brand with chocolate. The company creates aesthetic, ready-to-gift handmade presents.

Task: build a clear, scalable lead generation system that accounts for seasonal demand, specific triggers, and the needs of different audiences. It was not just about reducing CPL, but about changing the entire marketing approach as a business process.

Results after 2 months
Quantitative changes:
+35% more orders — compared to the previous similar period;
−28% CPL — due to BOF and retargeting groups;
ROAS > 300% on the best campaigns (especially among repeat buyers);
CTR up to 3.2% — on certain creatives, which is 40% higher than the industry average;
+40% reach in August — with the same budget.

Qualitative changes:
- marketing has become transparent: the client sees what works and how;
- the team works with "hot" leads — with purchase intent;
- a retargeting database and templates for each season have been formed;
- advertising has become a systematic part of growth, not an experiment.