On-Page and Off-Page SEO for the PTZ camera store.
Search Engine Optimization (SEO)
Task:
The client requested SEO promotion for their website with a focus on promoting the key query "ptz camera" in the USA region, as the website, having a good backlink profile and being one of the leaders in its niche, was not even appearing in the TOP 100 of Google search for the very targeted query of their product "ptz camera". The main tasks included improving positions for targeted queries in search engines and creating content for new pages.
Period:
The work period lasted more than three months, however, there were delays in decision-making regarding the continuation of cooperation, which extended the overall execution time. Data from the beginning of the work to the last report were used for comparison.
Progress of work:
1. Position and ranking analysis (Ahrefs):
According to Ahrefs, the key queries that were worked on showed a significant increase in positions:
Example: During the 3-month SEO work period, a key query that was previously not even in the TOP-100 reached the 7th position in the US search results, which was the result of page optimization.
A total of 20 key queries occupy positions in the TOP-1 - TOP-3 range.
A total of 44 key queries occupy positions in the TOP-4 - TOP-10 range.
A total of 86 key queries occupy positions in the TOP-11 - TOP-50 range.
Significant improvement in positions was observed for targeted queries that were added to monitoring during the work.
2. Position growth in Google Search Console:
The report on queries with the key "ptz" in Google Search Console shows:
1) Increase in average position for key queries filtered by the key "ptz".
2) Positive dynamics are observed for key queries in various categories, indicating positive changes in ranking.
3. Traffic and event dynamics (GA4 and Google Search Console):
Although the overall traffic to the site did not show significant growth, key events leading to conversions showed positive dynamics, as confirmed by GA4 reports:
1) Increase in target events.
2) Optimized pages showed improvement in key conversion actions.
4. Completed work:
1) Content optimization: 18 technical assignments for texts were prepared.
2) Link promotion: During the work period, 13 article links were acquired and work was done with crowd links to support the site's positions.
5. Financial investments:
Total budget: 3017 USD
Expenses included:
1) Payment for completed work.
2) Purchase of crowd links and anchor article links.
Results:
1) Significant growth in positions for targeted queries in a short period of time.
2) Successful promotion of the query "ptz camera" despite high competition.
3) Website optimization and creation of new content improved the website's visibility in search engines.
Recommendations given to the client for improving website promotion results in search:
1) Additional audit: Conduct a repeat SEO audit to eliminate remaining errors and maximize position improvements.
2) Regular work: To achieve even better results, it is recommended to avoid delays in conducting SEO work.
3) The case demonstrates successful SEO promotion on a limited budget, focusing on key queries despite a high level of competition.
The client requested SEO promotion for their website with a focus on promoting the key query "ptz camera" in the USA region, as the website, having a good backlink profile and being one of the leaders in its niche, was not even appearing in the TOP 100 of Google search for the very targeted query of their product "ptz camera". The main tasks included improving positions for targeted queries in search engines and creating content for new pages.
Period:
The work period lasted more than three months, however, there were delays in decision-making regarding the continuation of cooperation, which extended the overall execution time. Data from the beginning of the work to the last report were used for comparison.
Progress of work:
1. Position and ranking analysis (Ahrefs):
According to Ahrefs, the key queries that were worked on showed a significant increase in positions:
Example: During the 3-month SEO work period, a key query that was previously not even in the TOP-100 reached the 7th position in the US search results, which was the result of page optimization.
A total of 20 key queries occupy positions in the TOP-1 - TOP-3 range.
A total of 44 key queries occupy positions in the TOP-4 - TOP-10 range.
A total of 86 key queries occupy positions in the TOP-11 - TOP-50 range.
Significant improvement in positions was observed for targeted queries that were added to monitoring during the work.
2. Position growth in Google Search Console:
The report on queries with the key "ptz" in Google Search Console shows:
1) Increase in average position for key queries filtered by the key "ptz".
2) Positive dynamics are observed for key queries in various categories, indicating positive changes in ranking.
3. Traffic and event dynamics (GA4 and Google Search Console):
Although the overall traffic to the site did not show significant growth, key events leading to conversions showed positive dynamics, as confirmed by GA4 reports:
1) Increase in target events.
2) Optimized pages showed improvement in key conversion actions.
4. Completed work:
1) Content optimization: 18 technical assignments for texts were prepared.
2) Link promotion: During the work period, 13 article links were acquired and work was done with crowd links to support the site's positions.
5. Financial investments:
Total budget: 3017 USD
Expenses included:
1) Payment for completed work.
2) Purchase of crowd links and anchor article links.
Results:
1) Significant growth in positions for targeted queries in a short period of time.
2) Successful promotion of the query "ptz camera" despite high competition.
3) Website optimization and creation of new content improved the website's visibility in search engines.
Recommendations given to the client for improving website promotion results in search:
1) Additional audit: Conduct a repeat SEO audit to eliminate remaining errors and maximize position improvements.
2) Regular work: To achieve even better results, it is recommended to avoid delays in conducting SEO work.
3) The case demonstrates successful SEO promotion on a limited budget, focusing on key queries despite a high level of competition.