Online business club

Client's requests:
- attracting clients to masterminds and monthly subscriptions;
- attracting clients in Warsaw;
- reducing the cost per lead.

What has been done:
1. launched 27 advertising campaigns;
2. tested various creative formats (static and video);
3. tested different audiences (no interests, entrepreneurs, interested in business, look-a-like, retarget);
4. ran ads for various services: masterminds (Warsaw and Kyiv), trial month.

Results:
Period: 01.06 - 30.06
Total budget: $2,860.55
Launched for: masterminds, monthly subscription
GEO: Ukraine - Kyiv, Poland - Warsaw

Ad type 1: masterminds in Warsaw (ad creatives in Ukrainian)
Budget: $653.55
Impressions: 107,876
Leads: 105
Cost per lead: $6.22

Ad type 2: masterminds in Kyiv
Budget: $1,234.96
Impressions: 224,157
Leads: 229
Cost per lead: $5.39

+ additionally, there were 62 correspondences, although the advertising campaign was for leads

Ad type 3: masterminds in Warsaw (ad creatives in Russian)
Budget: $729.18
Impressions: 125,541
Leads: 106
Cost per lead: $6.88
Ad type 4: trial month in Warsaw
Budget: $228.63
Impressions: 35,498
Leads: 25
Cost per lead: $9.15